Toshiba LED TV: LED has arrived

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Nir Livni
Creative Director: Eylon Goren
Art Director: Alon Zaid
Copywriter: Shuki Berg
Photographer/Illustrator: Ofer Avioz
Executive Client Director: Adam Avnon
Account Supervisor: Shiran Chen
Account Manager: Efrat Amit
Planning Director: Hila Tamir
Planner: Zohar Reznik
Aired: December 2009