Toshiba: Ladies

Dreams: Give up. Smart Clock Toshiba.

Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
Published: February 2008

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17 comments

Mezooo's picture
Mezooo
174 pencils

roughly pulled out of a dream by a product...

naaa don't want it!

teenquey's picture
teenquey
290 pencils

Because that is the benefit of the product. People who can wakes up don't need alarm clock anyway!

krautland's picture
krautland
3225 pencils

you know, if this product had saved me from something bad as opposed to something good, I would have applauded the campaign. this however just makes me feel sorry for the poor chap.

teenquey's picture
teenquey
290 pencils

well true. but i suppose when you have a bad dream, it would wakes you up in a horrific state before even the alarm clock has the chance to ring.

in a good dream, you are reluctant to wake up.

i'm one who'd buy this alarm clock. : D

new designer's picture
new designer
98 pencils

i would unplug that clock if that happens to me.

frankomanfran's picture
frankomanfran
21 pencils

no i agree with teenquey if i need to get out of bed id get this clock

Barbz's picture
Barbz
93 pencils

I think the message is simple: No matter what, you'll get up. In my opinion, a very good concept that sells the product quite well.

brainzed's picture
brainzed
652 pencils

Yes, but a better insight would have been: it will wake you up softly.

Bob_sacamanno's picture
Bob_sacamanno
54 pencils

Great art and concept! A very fresh way to sell a "boring product", very good!

Joker's picture
Joker
85 pencils

very cool..a clock that does it's job, simple like that. Love it.

Alistair C.'s picture
Alistair C.
692 pencils

why is it a smart clock? what makes it different from any other alarm clock?

Barbz's picture
Barbz
93 pencils

Smart Clock (at least acording to toshiba website) is the name of the product!

capywriter's picture
capywriter
5511 pencils

what's the specific benefit of this alarm clock? It would be interesting if it had a 'pleasant' noise, since most alarm clocks don't and they just make you hate the moment the alarm goes off. Or an alarm that very slowly increases in volume so you never wake up like someone just threw a bucket of icy water over you. That would be a USP making it worth to buy this thing. Although I don't agree with the strat, I think the chosen strat is nicely excecuted

j2mango's picture
j2mango
534 pencils

i hate this clock

picktokyo's picture
picktokyo
1404 pencils

done better before, I think a year ago.

Bob_sacamanno's picture
Bob_sacamanno
54 pencils

Really? Never seen it! Where?

mevsimsizlik's picture
mevsimsizlik
5 pencils

from now, i hate toshiba =P

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