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Toshiba: Ladies
Dreams: Give up. Smart Clock Toshiba.
Advertising Agency: Talent, São Paulo, Brazil
Creative Directors: João Livi, Leo Macias
Art Director: Gustavo Nardini
Copywriter: Alexandre Catarino
Illustrator: Luiz Dias
Photographer: Gustavo Lacerda
Published: February 2008
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Comments
roughly pulled out of a dream by a product...
naaa don't want it!
Because that is the benefit of the product. People who can wakes up don't need alarm clock anyway!
you know, if this product had saved me from something bad as opposed to something good, I would have applauded the campaign. this however just makes me feel sorry for the poor chap.
well true. but i suppose when you have a bad dream, it would wakes you up in a horrific state before even the alarm clock has the chance to ring.
in a good dream, you are reluctant to wake up.
i'm one who'd buy this alarm clock. : D
i would unplug that clock if that happens to me.
no i agree with teenquey if i need to get out of bed id get this clock
I think the message is simple: No matter what, you'll get up. In my opinion, a very good concept that sells the product quite well.
Yes, but a better insight would have been: it will wake you up softly.
Great art and concept! A very fresh way to sell a "boring product", very good!
very cool..a clock that does it's job, simple like that. Love it.
why is it a smart clock? what makes it different from any other alarm clock?
Smart Clock (at least acording to toshiba website) is the name of the product!
Good question.
what's the specific benefit of this alarm clock? It would be interesting if it had a 'pleasant' noise, since most alarm clocks don't and they just make you hate the moment the alarm goes off. Or an alarm that very slowly increases in volume so you never wake up like someone just threw a bucket of icy water over you. That would be a USP making it worth to buy this thing. Although I don't agree with the strat, I think the chosen strat is nicely excecuted
i hate this clock
done better before, I think a year ago.
Really? Never seen it! Where?