Toshiba: Ice-cream

Toshiba Nano Light Plasma Sterilization Technologies, make the odor find no place to hide.

Advertising Agency: E-Link Advertising, Guangzhou, China
Creative Director / Copywriter / Photographer: John
Art Director: John & Johnny

May, 2009


morse's picture
17002 pencils

Is that fish? It's a little hard to notice... Good campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kripaakar's picture
522 pencils

looks like an ad for nestle. the nestle product is overpowering brand toshiba here. * star

Kateter's picture
2029 pencils

that's true. this is an ad for nestle, not for toshiba.

and I bet you anything the vast majority of people don't get it. they will skip it, not trying to figure out what's happenning.

everartz's picture
7609 pencils

i like it, and i find the apple juice ad a better one.. its harder to figure the fish than seeing the onion in the other one

| Everartz |

Abo Iyad's picture
Abo Iyad
6 pencils

love the concept but I agree the apple juice much better and more clear

Creative Zelda's picture
Creative Zelda
57 pencils

Where's the fish? What fish?

Meezo's picture
40 pencils

Very bad..not clear at all

omarjongar's picture
90 pencils

it's so hard to figure out

silvi's picture
4172 pencils

Sorry, i don´t get it. Somebody did?

silvi's picture
4172 pencils

I get it!!!! But the fish is very subtle! This is dangerous.

Hibon's picture
3734 pencils


Simple ideas are the best !

FeliUmc's picture
44 pencils

I think the odor here find a place to hide..

bad astronaut's picture
bad astronaut
544 pencils

finally, I see it! haha

mycidea's picture
90 pencils

Now that it says "make the odor find no place to hide", the odor thing should be more clear and easy to find.
anyway, this is a new way to ad for refrigerator.

pitted prunes's picture
pitted prunes
216 pencils

Nice idea, but i guess the logo is really quite a distraction.

mgriff21's picture
592 pencils

These are great!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

rolling.stone's picture
2740 pencils

how can they use the name of some other brand


~ Quite obviously, I have gathered no moss ! ~

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