Toshiba 3D Glasses Free TV: Couple

Advertising Agency: Euro RSCG, Madrid, Spain
Creative Directors: Mariano Duhalde, Haitz Mendibil, Ekhi Mendibil
Copywriter: Ernesto Soto
Art Director: Hernán Rodríguez
Photographer: Coni Dietrich
Account Supervisors: Marian Casado, Marta Rufo

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14 comments

cognitive's picture
cognitive
134 pencils

So you have to wear special contacts to watch?

ivanm16's picture
ivanm16
373 pencils

Hahaha though the same. Would be great if they were a real product.

pierrelastname's picture
pierrelastname
2869 pencils

it was shortlist cannes 2012.... (((

andylefty's picture
andylefty
4537 pencils

Subtle.

incoming's picture
incoming
107 pencils

Needs a little something else. Not sure yet, but this ad is just not there yet.

metis's picture
metis
413 pencils

Love the idea, do worry it's a little too subtle, maybe a tighter crop on the subject?

Temple's picture
Temple
10293 pencils

Brilliant.

10pencils's picture
10pencils
148 pencils

Okay, is it that the 3D glasses are not needed to watch stuff in 3D on the TV? If so, then I agree with a tighter crop on the models. Why? Because there are just too many elements distracting the reader from the eyes. Took me a while to notice them myself. Also, I understand less is more when it comes to copy these days, but in this case, we would need a teeny weeny bit more information, so we don't jump to our own conclusions about the product.

Temple's picture
Temple
10293 pencils

These ads are only for festival purposes people, don't judge them like they are going to run on USA Today. They air just once or twice.

cognitive's picture
cognitive
134 pencils

This is print...

?

pez's picture
pez
1733 pencils

I really really love this.

iloveyou's picture
iloveyou
4 pencils

what's the concept ?

Nike Diesel's picture
Nike Diesel
13389 pencils

Clever thinking. And IMO this one's nice, but the other one is really disgusting.

jackcoooper's picture
jackcoooper
93 pencils

funny

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