Toronto Zoo: Polar Bear Campaign

Toronto Zoo: Polar Bear Campaign
Average: 5 (24 votes)

These ads were created to celebrate the polar bears long awaited return to the Toronto Zoo. Icons synonymous with the city come together to create the bears' shape.

Advertising Agency: Lowe Roche, Canada
Creative Director: Christina Yu
Art Director: Stephanie Yung
Copywriter: Daniel Bonder

15 comments

Guest's picture
Guest

overkill

Guest's picture
Guest

déja-vu...

Guest's picture
Guest

YAWN!

Guest's picture
Guest

So one world is Toronto, the other? What's the other? The visual doesn't work with the tagline.

Pedestrian's picture
436 pencils
Pedestrian

One world is Toronto. The other world is the natural world.

II don't know. That's what my first guess would be.

alexander_bickov's picture
3321 pencils
alexander_bickov

Nice illustration

everartz's picture
7627 pencils
everartz

aha.. i see...

| Everartz |

AmOgodzzz's picture
832 pencils
AmOgodzzz

Using icons or words to form a visual is an idea that's been done over and over and over and over. Also, the tag line really doesn't make much sense and just renders the visual confusing and inane.

Guest's picture
Guest

Yet again, graphic design masquerading as advertising.

Grace Bastien's picture
Grace Bastien

Don't know much about Toronto, but I can safely say that cars, people, ice-cream and arrows are not exclusive to the city.
It was a good idea, but I don't like the execution.
Needs to be MORE Toronto... and if that can't be done, I'd go back to the drawing board.

Guest's picture
Guest

done to death , i can send man links to prove it , just goto google and type typography ads u will get infinite ads

adfreak06's picture
136 pencils
adfreak06

this is a real boring one , has been done many times

firebug's picture
1125 pencils
firebug

hmmm.....

Guest's picture
Guest

Nice ad for the Toronot Zoo! Such a great zoo certainly needs polar bears.

Allen Nyhuis, Coauthor: America's Best Zoos

Guest's picture
Guest

Roche needs more writes and fewer designers.