Toronto Zoo: Polar Bear Campaign

These ads were created to celebrate the polar bears long awaited return to the Toronto Zoo. Icons synonymous with the city come together to create the bears' shape.

Advertising Agency: Lowe Roche, Canada
Creative Director: Christina Yu
Art Director: Stephanie Yung
Copywriter: Daniel Bonder

15 comments

Guest's picture
Guest

overkill

Guest's picture
Guest

déja-vu...

Guest's picture
Guest

YAWN!

Guest's picture
Guest

So one world is Toronto, the other? What's the other? The visual doesn't work with the tagline.

Pedestrian's picture
Pedestrian
492 pencils

One world is Toronto. The other world is the natural world.

II don't know. That's what my first guess would be.

alexander_bickov's picture
alexander_bickov
3283 pencils

Nice illustration

everartz's picture
everartz
7611 pencils

aha.. i see...

| Everartz |

AmOgodzzz's picture
AmOgodzzz
826 pencils

Using icons or words to form a visual is an idea that's been done over and over and over and over. Also, the tag line really doesn't make much sense and just renders the visual confusing and inane.

Guest's picture
Guest

Yet again, graphic design masquerading as advertising.

Grace Bastien's picture
Grace Bastien

Don't know much about Toronto, but I can safely say that cars, people, ice-cream and arrows are not exclusive to the city.
It was a good idea, but I don't like the execution.
Needs to be MORE Toronto... and if that can't be done, I'd go back to the drawing board.

Guest's picture
Guest

done to death , i can send man links to prove it , just goto google and type typography ads u will get infinite ads

adfreak06's picture
adfreak06
140 pencils

this is a real boring one , has been done many times

firebug's picture
firebug
1117 pencils

hmmm.....

Guest's picture
Guest

Nice ad for the Toronot Zoo! Such a great zoo certainly needs polar bears.

Allen Nyhuis, Coauthor: America's Best Zoos

Guest's picture
Guest

Roche needs more writes and fewer designers.

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