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Polar Bear Campaign

Agency: 
Published/Aired: 
August 2009
5699
Description: 

These ads were created to celebrate the polar bears long awaited return to the Toronto Zoo. Icons synonymous with the city come together to create the bears' shape.

Print advertisment created by Lowe, Canada for Toronto Zoo, within the category: Recreation, Leisure.

Advertising Agency: Lowe Roche, Canada
Creative Director: Christina Yu
Art Director: Stephanie Yung
Copywriter: Daniel Bonder

Comments (15)

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Highest Rated

Guest's picture
Guest

Roche needs more writes and fewer designers.

Guest's picture
Guest

overkill

Guest's picture
Guest

déja-vu...

Guest's picture
Guest

YAWN!

Guest's picture
Guest

So one world is Toronto, the other? What's the other? The visual doesn't work with the tagline.

Pedestrian's picture
Pedestrian
Activity Score 492

One world is Toronto. The other world is the natural world.

II don't know. That's what my first guess would be.

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Nice illustration

everartz's picture
everartz
Activity Score 7609

aha.. i see...

| everartz |

AmOgodzzz's picture
AmOgodzzz
Activity Score 826

Using icons or words to form a visual is an idea that's been done over and over and over and over. Also, the tag line really doesn't make much sense and just renders the visual confusing and inane.

Guest's picture
Guest

Yet again, graphic design masquerading as advertising.

Grace Bastien's picture
Grace Bastien

Don't know much about Toronto, but I can safely say that cars, people, ice-cream and arrows are not exclusive to the city.
It was a good idea, but I don't like the execution.
Needs to be MORE Toronto... and if that can't be done, I'd go back to the drawing board.

Guest's picture
Guest

done to death , i can send man links to prove it , just goto google and type typography ads u will get infinite ads

adfreak06's picture
adfreak06
Activity Score 140

this is a real boring one , has been done many times

firebug's picture
firebug
Activity Score 1113

hmmm.....

Guest's picture
Guest

Nice ad for the Toronot Zoo! Such a great zoo certainly needs polar bears.

Allen Nyhuis, Coauthor: America's Best Zoos

Guest's picture
Guest

Roche needs more writes and fewer designers.

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