Toronto Zoo: Polar Bear Campaign
These ads were created to celebrate the polar bears long awaited return to the Toronto Zoo. Icons synonymous with the city come together to create the bears' shape.
Advertising Agency: Lowe Roche, Canada
Creative Director: Christina Yu
Art Director: Stephanie Yung
Copywriter: Daniel Bonder
15 comments
overkill
déja-vu...
YAWN!
So one world is Toronto, the other? What's the other? The visual doesn't work with the tagline.
One world is Toronto. The other world is the natural world.
II don't know. That's what my first guess would be.
Nice illustration
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
aha.. i see...
| Everartz |
Using icons or words to form a visual is an idea that's been done over and over and over and over. Also, the tag line really doesn't make much sense and just renders the visual confusing and inane.
Yet again, graphic design masquerading as advertising.
Don't know much about Toronto, but I can safely say that cars, people, ice-cream and arrows are not exclusive to the city.
It was a good idea, but I don't like the execution.
Needs to be MORE Toronto... and if that can't be done, I'd go back to the drawing board.
done to death , i can send man links to prove it , just goto google and type typography ads u will get infinite ads
this is a real boring one , has been done many times
hmmm.....
Nice ad for the Toronot Zoo! Such a great zoo certainly needs polar bears.
Allen Nyhuis, Coauthor: America's Best Zoos
Roche needs more writes and fewer designers.