Toronto Crime Stoppers: Hoodie

Your tips help expose criminals.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Daniel Bonder
Art Director: Yusong Zhang
Photographer: Frank Hoedl
Retouchers: Daniel Essegern, Frank Hoedl
Account manager: Lexi Rose, Reshma Lalany

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15 comments

Hammad S's picture
Hammad S
484 pencils

I'm just having trouble figuring out how my tips let ppl see through his clothes...oh I think I got it: they're no longer "covered"..

JeffP's picture
JeffP
810 pencils

Why do criminals have to be men?

bakamono's picture
bakamono
1006 pencils

Because women and teens don't commit crimes ;)

because therefore it is

RandomRoamer's picture
RandomRoamer
42 pencils

nice. fair question.

thaistylez's picture
thaistylez
224 pencils

Assassin's Creed

Themadartist1972's picture
Themadartist1972
325 pencils

maybe the creative is gay and he enjoys rough men :)

dadada's picture
dadada
1719 pencils

yeah straight forward! but agree that it would be bettre to include a woman criminal.

Everybody is creative, be yourself.

Mr. Green's picture
Mr. Green
109 pencils

Women don't fart and steal. :)

But I liked this campaign. And I love women.

HappyHour's picture
HappyHour
2387 pencils

It's sad that they all have to be white. Steppin' on eggshells.

Phony Ads's picture
Phony Ads
149 pencils

What stupid racist comment. I knew you were a total douche bag!!

HappyHour's picture
HappyHour
2387 pencils

Thanks!!!

(You completely missed the point, by the way.)

chanderjoshi's picture
chanderjoshi
153 pencils

good concept.

bizkit's picture
bizkit
22 pencils

A creative approach to an otherwise every day scene!

Ummagumma67's picture
Ummagumma67
13 pencils

Strong visual

adsoff's picture
adsoff
12 pencils

very good !

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