Toronto Crime Stoppers: Buy

You stay anonymous. Crime doesn't.

We wanted to boil down the fundamental proposition of Crime Stoppers in the simplest most compelling way — if you witness a crime and report it, you retain your anonymity. This campaign strives to remind people of that simple truth.

Advertising Agency: DDB, Toronto, Canada
Creative Director: Todd Mackie, Denise Rossetto
Copywriter: Alan Topol
Art Director: Pete Ross
Account Supervisors: Rico Tudico, Carly Sutherland
Strategy: Lisa Hart
Photographer: Frank Hoedl

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2 comments

khronos's picture
khronos
998 pencils

i kinda like this campaign

Troll's picture
Troll
608 pencils

Strong message and well executed. I like it.

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