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Published/Aired: 
January 2010
Description: 

Take the 'the all-American past time' and position it in a way that Canadians could relate.

Toronto Blue Jays
Baseball North

Advertising Agency: MacLaren McCann, Canada
Region: Toronto, Canada
Art Director: Jason Kinsella
Copywriter: Richard Boehnke
Photographer: Huy Lam

Comments (10)

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Highest Rated

rebelscum's picture
rebelscum
Activity Score 2110

Sorry didn't mean anything, was just wondering :)

I remember seeing these on the TTC back in the day; just as funny now as they were then. Nice stuff man.

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I have thousands of pencils and $1.50 so I'm off to Starbucks

rebelscum's picture
rebelscum
Activity Score 2110

Isn't this campaign from about 5 years ago?

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I have thousands of pencils and $1.50 so I'm off to Starbucks

ivan's picture
ivan

I don't know, it was sent now. I'll find out...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Yeah, this is from a few years ago. I just uploaded a few pieces from my book. :-)

rebelscum's picture
rebelscum
Activity Score 2110

Did you guys actually build a hoser hat, or is that all shopped?

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I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The hat was built for the shoot. No Photoshop was used for any of the products in the campaign.

rebelscum's picture
rebelscum
Activity Score 2110

Most. Expensive. Hat. Ever. XD

I can see the GM now: "It was either the hat or David Wells. We went with the hat."

Were you the guys who kept rewarding Wells for his DH skillz with a sandwich? Cuz those made ma laugh out loud.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

thedesignaddict's picture
thedesignaddict
Activity Score 5403

That's funny. Sadly, I lost the hat. It got passed around the office and eventually vanished. (Don't tell Wells).

As for the sandwich; regretfully, not mine.

rebelscum's picture
rebelscum
Activity Score 2110

Sorry didn't mean anything, was just wondering :)

I remember seeing these on the TTC back in the day; just as funny now as they were then. Nice stuff man.

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

silvi's picture
silvi
Activity Score 4172

Not creative at all

satrianee's picture
satrianee
Activity Score 3748

I like it... Would like to see the snow sneakers too :)

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