There's no hard shot
Advertising Agency: Talent Propaganda São Paulo Brazil
Creative Directors: João Livi, Leo Macias, Philippe Degen
Art Director: Leandro Camara
Copywriter: Pedro Bullos
Photographer: Marcio Schavone
Published: March 2010
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6 Comments
Great ads
so you can't kick hard with this shoes? plz explain!
You can kick with precision so you won't break the Vazes
THE COPY IS WRONG BUT THE IDEA IS NICE
I like the ads and agree with comments about the copy - but I think it is a little lost in translation as the ads are from Brazil. Using the word hard brings you to think about power when they want you to be thinking about precision and ease.
As rehpani mentioned - the copy is wrong but the idea is nice.
Esta gráfica es muy similar a una que hizo BBDO Argentina para el libro Pies Mágicos, Grand Prix de gráfica del Círculo de Creativos Argentinos en el 2003. Lamentablemente no pude encontrar el link, la tengo solamente en un libro. La pieza es básicamente lo mismo, pero con un solo jarrón con un número 1