TopGear Magazine: Stick to the speed limit

Stick to the speed limit.

At the start of September, we received a request from TopGear Magazine – the successful automotive & lifestyle magazine for educated men – for a free 1/1 print placement. The monthly-published magazine invites ad agencies to develop this unpaid advertisement for each edition. We can do anything with our free placement, as long as it’s based on the theme of ‘road safety’. The advert will appear in the November edition. So what we want to warn people about is driving fast in urban areas. Slow down, because you can murder a child. The alarming fact is, each year, an average of 100 children are killed by motorists in urban areas.

Advertising Agency: Draftfcb, Amsterdam, The Netherlands
Creative Director: Peter Kusters
Art Director: Wouter Kampman
Copywriter: Marcel Haasdijk
Photographer: Roel Nederveen
Published: November 2012


tazyboy's picture
777 pencils

looks fine.

the_lizard_king's picture
1259 pencils

Nah! The photography is neat but the thought is just simply bland.

And then GOD said...
Let there be creativity!!!

Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils


Love creating ads..

ankitadv's picture
826 pencils


pierrelastname's picture
2869 pencils


RogerBlackburn's picture
4 pencils

Does anyone else find that the vantage point draws your eye away from the child?

Hello =]

jpchavezvega's picture
4 pencils

this is more like suicide... like digging you own hole, like crafting your own coffin


ozinga's picture
41 pencils

In my opinion if we could see a car at the beginnig of the road this would be a perfect

jack0's picture
28 pencils

i can see a face in the with a beard

katherin1's picture
64 pencils

Looks great. Great concept.

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