Topcuts: Bad hair, Bar

When it's bad, it's all they see.

Advertising Agency: Taxi 2, Toronto, Canada
Creative Director: Lance Martin
Art Director: Craig Ferguson
Copywriter: Tal Wagman
Digital Imaging: Andrew O'Driscoll
Photographer: Raina + Wilson
Print Producer: Tara Greguric
Account Director: Matt Shoom-Kirsch
Account Manager: Karlee Bedford
Published: March 2012

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4 comments

Alexis-Chellito's picture
Alexis-Chellito
111 pencils

Doesn't work for me, the guys are fully covered with hair so it looks more like body hair - and it's not even THAT messy. And there's the geeky appeal of Chewbacca to these guys - come on, they're cool! They could have just covered their faces with hair and it would have been enough and more effective + if the guys were dressed up nice, there would have been a great contrast effect

bate_palmas's picture
bate_palmas
1479 pencils

Yeah I agree. The insight itself is pretty tight, but the execution overstates the idea.

thedesignaddict's picture
thedesignaddict
5329 pencils

Nicely crafted line, with a simple insight.

Photography is good too.

Overall, good effort.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

ni

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