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Road Safety

Agency: 
Published/Aired: 
August 2011
Description: 

In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands.

Which one of you is behind the wheel Today?
Road safety is in your hands.

Advertising agency: EURO RSCG, Amsterdam, Netherlands
Photographer: Krijn van Noordwijk at Hazazah
Post Production: Wieger Poutsma / FISK Imaging

Comments (11)

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Highest Rated

piet miller's picture
piet miller
Activity Score 58

Done better by PS.

Glut's picture
Glut
Activity Score 3937

interesting execution.

atb2005's picture
atb2005
Activity Score 13561

This is the worst PSA ad I've seen in weeks.

morse's picture
morse
Activity Score 17364

It's scary and weird.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
Activity Score 2869

DONE!

crispymoore's picture
crispymoore
Activity Score 111

Yeah, Playstation did it years ago, and then Ikea more recently.

abdeLooK's picture
abdeLooK
Activity Score 252

for me not effective, just trying to be provocative.

peticaca's picture
peticaca
Activity Score 189

Not working at all for me!
On the contrary, the execution is too movie-looking... I don't think you can be impacted by the ad

jackblack's picture
jackblack
Activity Score 2350

Pretty bad. Sorry.

The JACK's picture
The JACK
Activity Score 438

bad execution....2/10

mikey mugambi's picture
mikey mugambi
Activity Score 69

weird!

piet miller's picture
piet miller
Activity Score 58

Done better by PS.

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