Top Gear Magazine: Road Safety

Which one of you is behind the wheel Today?
Road safety is in your hands.

In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands.

Advertising agency: EURO RSCG, Amsterdam, Netherlands
Photographer: Krijn van Noordwijk at Hazazah
Post Production: Wieger Poutsma / FISK Imaging
Published: August 2011