Top Gear Magazine: Road Safety

Which one of you is behind the wheel Today?
Road safety is in your hands.

In our normal everyday life most of us are pretty reasonable, sane people. But behind the wheel of our car something changes. Suddenly we become speed demons, overly aggressive or asleep at the wheel. This, of course, has a big influence on road safety. For TopGear Magazine Euro RSCG Amsterdam came up with an ad to create awareness that road safety is in our own hands.

Advertising agency: EURO RSCG, Amsterdam, Netherlands
Photographer: Krijn van Noordwijk at Hazazah
Post Production: Wieger Poutsma / FISK Imaging
Published: August 2011

11 comments

Glut's picture
Glut
3947 pencils

interesting execution.

atb2005's picture
atb2005
13567 pencils

This is the worst PSA ad I've seen in weeks.

morse's picture
morse
16547 pencils

It's scary and weird.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

DONE!

crispymoore's picture
crispymoore
110 pencils

Yeah, Playstation did it years ago, and then Ikea more recently.

abdeLooK's picture
abdeLooK
252 pencils

for me not effective, just trying to be provocative.

peticaca's picture
peticaca
189 pencils

Not working at all for me!
On the contrary, the execution is too movie-looking... I don't think you can be impacted by the ad

jackblack's picture
jackblack
2328 pencils

Pretty bad. Sorry.

The JACK's picture
The JACK
438 pencils

bad execution....2/10

mikey mugambi's picture
mikey mugambi
69 pencils

weird!

piet miller's picture
piet miller
58 pencils

Done better by PS.

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