Top Gear Magazine: Ice-Cream
Back seat belts: they're there for a reason.
Advertising Agency: Selmore, Netherlands
Creatives: Tibor van Ginkel, Thomas Reinhold
Photographer: Simon Warmer
Image: Peter Witte / Image Group
Modelmaking: Franziska Loeding
Account: Olivier Koning



20 Comments
At first glance, I thought it was an Angry Birds commercial
my first impression was for other product but... ok
I love it.
Good.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Clever!
interesting :)
Bel lavoro
http://www.mandarinoadv.com
Don't think this adds to what we know about seat-belts.
Nice idea, strong message. The execution is not quite there though.
would have been so brutal with someone's body sticking out of the glass
old trick though nicely said : )
Powerful!
What hath God wrought
It's nice but I don't think the line quite ties in the visuals.
Great idea.
Strong visual.
bad art work
nice stuff
Soft.
Will Think for Salary
bof
At first glance I thought ice cream came from the outside.. but then i noticed!! very good ad, strong message and graphics.
用冰激凌来比喻后座的儿童 非常形象 很有创意