Top Destinos: Restaurants

Vacation. Nothing is more cruel to our journalists.
Top Destinos. Your new luxury travel magazine.

Advertising Agency: Almapbbdo, Sao Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Art Director: Andre Gola
Copywriter: Pernil
Advertiser's Supervisor: Filipe Bartholomeu
Account Supervisor: Claudio Mello

June 2011


ace85le's picture
3939 pencils

Err ok.... why the hell would i care about your journalists?


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atb2005's picture
13561 pencils

Maybe the idea is that their journalists have to travel to all these places to just write about them, not enjoy them.. And that's cruel.

abake's picture
1264 pencils

The idea is that when they are on vacations they don't get to go to the same amazing places they go to when they are doing their job.
So this is a Cannes winner? Seems a bit pedestrian if you ask me.
Then again, what do I know...

HappyHour's picture
2381 pencils

You know plenty, and you're right, this is quite bland. Cannes is politics.

HappyHour's picture
2381 pencils

If you notice, the word "DEC" is red and the image is of a lower-grade hotel. Not really much of an idea, and it's a bit too subtle anyway.

Diegonz's picture
44 pencils

I don't like. As an agency, BBDO should first redesign that Top Destinos's logo. It's a luxury travel magazine.

abdeLooK's picture
252 pencils

+ 1 !

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