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Tooth fairy, Car jacker

Published/Aired: 
September 2007
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Description: 

Put the tooth fairy out of business.

Advertising Agency: JWT, Australia
Writer: Jay Benjamin & Andy Dilallo
Art Directors: Andy Dilallo, Jay Benjamin
Executive Creative Director: Jay Benjamin & Andy Dilallo
Typographer: Jeffrey Oley, Myles Allpress
Photographer: Gary Sheppard
Retoucher: Electric Art

Comments (17)

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Highest Rated

hang-the-dj's picture
hang-the-dj
1262 Activity Scores

Too flawed, too forced.

If you're gonna scam, at least be really clever about it.

I saw this whole campaign in a crappy little local magazine (all in the same issue) with probably the cheapest media buy in the country. So now they can enter in Press as well as Poster campaign?

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