Tooth Avenue Dental Center: Wolf

A bright smile takes the fear away.

Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon
Creatives: Myke Motus, Jeff Quintana, Paul de Vera, Pinoy Reyes, Allan Montayre, Apol Sta. Maria
Copywriter: Dee Taar
Art Director: Dee Taar
Photographer: Ruben Hamahiga dela Cruz
Illustrator: Dee Taar

27 comments

pajaro's picture
pajaro
69 pencils

Awesome!!

Sushi lover's picture
Sushi lover
907 pencils

like the concept, but the execution could be better.

Dream needs to be big!

royschellekens's picture
royschellekens
390 pencils

I kinda agree on that. Bring this concept to Tiago Hoisel (for example) and it wil rock!!!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

MindDrift's picture
MindDrift
1144 pencils

Sushi lover? Are you kidding me? The execution is terrific! Ass-kicking illustration.

Billoughsby's picture
Billoughsby
5091 pencils

Nice-looking work.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Reality Check's picture
Reality Check
1828 pencils

Light-hearted and fun print ad that will have you logging off Ads of the World with a smile.

royschellekens's picture
royschellekens
390 pencils

A bright smile it is! :-D

http://twitter.com/royschellekens

Hate advertising? Make better ads.

CommandZ's picture
CommandZ
2486 pencils

Very well done. Made me smile.

Guest's picture
Guest

Don't you guys think, the floor looks a bit strange? I mean shadows, feet and floor.

pierrelastname's picture
pierrelastname
2869 pencils

BUT UNFORTUNATELY WAS DONE LAST YEAR BY RUSSIA (SAATCHI&SAATCHI).

Jupiter's picture
Jupiter
547 pencils

can do without the window so the source of light is solely on the teeth... to make it more in-sync with the "bright" idea.

cool concept...art direction could be better...

commenting just to gather more pencils:-)

Guest's picture
Guest

scarry wolf to me.

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

This is brilliant!!!!

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture
Guest

awesome

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Shouldn't those kids be pigs? I mean, that's the story right?

Guest's picture
Guest

nice, but I remember zampaig: "You can say anything with smile" http://www.youtube.com/watch?v=vO1lGAbfkU4 and its a similar concept

Guest's picture
Guest

Step-sister to the Crest campaign.

Guest's picture
Guest

done by crest

ERROR404's picture
ERROR404
770 pencils

the FEAR away?! do people fear someone without really really shiny teeth?! i dont like the copy

Mistiko's picture
Mistiko
68 pencils

Awesome!!

Guest's picture
Guest

i really like it ... love the copy !

Guest's picture
Guest

AWESOME JOB! FROM THE DM9 TEAM! CONGRATS IN ADVANCE! THIS ONE IS AWARD WINNING!!

Guest's picture
Guest

*FOR THE DM9 TEAM CONGRATS!

Dzsoi's picture
Dzsoi
6374 pencils

Is this a product for pedophiles?

IRONWORKS's picture
IRONWORKS
222 pencils

A bright smile takes my fear away too, well done guys!!

velle's picture
velle
1550 pencils

nice idea, but that is still one scary wolf

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