Tonocal: Girl

Philosophy from the point of view of the existence.
Studying is easier. Tonocal. Strengthen your intellectual performance.

Advertising Agency: DDB, Montevideo, Uruguay
Creative Director: Pablo Alvarez
Art Directors: Pablo Alvarez
Copywriters: Pablo Alvarez, Alan Grunewald
Illustrator: Oscar Scotellaro
Photographer: Sebastián Rivas

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Guest's picture

me gusta gente. cuesta encontrarle algo interesante a clientes como estos.

pd: no se desanimen si detras mio aparecen un grupo de potenciales clientes disfrazados de creativos diciendo alguna barbaridad.

salud y feliz 09.

Guest's picture

jejejeeje i like it

Ad_Man's picture
828 pencils

this idea, books for children with grown up content, is already done. can't remember who, but i saw it in here.
sorry guys.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

Done so many times...

Guest's picture

Primera idea... Este recurso ya se ha utilizado antes, muchas veces, incluso aki mismo vi este mismo recurso para una campaña de leche materna.
Pero la ilustración es genial, me gusta mucho la dirección de arte.

STRTLRS's picture
1607 pencils

I think, therefore... yeah.

miko1aj's picture
3097 pencils

They are very similar looking, but still – these ads have TWO DIFFERENT ideas!

Guest's picture

is already done
by Leo Burnett Milan

capywriter's picture
5511 pencils

I don't easily jell out 'done'... but this idea has been done, and in a better way (the one mentioned above).
To complete the series: ;)

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