Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Copywriter: Tim Cairns
Art Director: Tim Green
Account: Chris Brown
Photography: George Scott
Accounts: Mary Graham
Retouching: Cream and Dennis Monk
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Comments
i think it would be a lot better , if they try this concept with ambient..
Tad too close to 'open cut mine' sandpit visual. :)
>>>> That's not an ad. THIS is an ad.
agree, this is the weaker of the three.
Yeah, the open-cut one is pretty damn good (though a little weak in the detail), I think they are just forcing a campaign for awards sake.
Not so fresh!
Come up with something new, refreshing...
Whata F* is tonka??
were you ever a kid?
cmon seriously, tonka trucks, youve never heard of it?
lol i love ppl that think that their childhood was the only one that did matter in the world. More then 200 countries, unfortunely there were no Tonka trucks in all of them.
nope!
sorry missed your point there mate.
I think it's sad that ads like this have to remind adults how children play and how children use their imaginations. People who are familiar with toy trucks and sandboxes know what they are for. They don't need an ad to teach or remind them. It just seems like this campaign is uneccessary.
Well yes, but if I may play devil's advocate - why advertise for anything then? We all know that shoes are for our feet, and we all know that whitening strips make our teeth white, and that condoms protect us from STDs and that chocolate tastes good.
So why bother advertising at all? Because I think it does more than simply teach us about products. These ads may bring us back to a time that we remember as a kid, a time that we loved and miss, and a time that we would like to share with our kids.
SFX: Violins under.
whatever helps you sell the product.