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Tonka: Construction Sandpit

Tonka: Construction Sandpit
Your rating: None Average: 7 (1 vote)

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Copywriter: Tim Cairns
Art Director: Tim Green
Account: Chris Brown
Photography: George Scott
Accounts: Mary Graham
Retouching: Cream and Dennis Monk

Comments

advert2ad's picture 212 pencils

i think it would be a lot better , if they try this concept with ambient..

Rog's picture 6110 pencils

Tad too close to 'open cut mine' sandpit visual. :)

>>>> That's not an ad. THIS is an ad.

Chris's picture 1859 pencils

agree, this is the weaker of the three.

hang-the-dj's picture 1270 pencils

Yeah, the open-cut one is pretty damn good (though a little weak in the detail), I think they are just forcing a campaign for awards sake.

Steeef's picture 135 pencils

Not so fresh!

Come up with something new, refreshing...

Joker's picture 81 pencils

Whata F* is tonka??

Chris's picture 1859 pencils

were you ever a kid?
cmon seriously, tonka trucks, youve never heard of it?

Dick Huges's picture 939 pencils

lol i love ppl that think that their childhood was the only one that did matter in the world. More then 200 countries, unfortunely there were no Tonka trucks in all of them.

raverus's picture 1475 pencils

nope!

Chris's picture 1859 pencils

sorry missed your point there mate.

bright rhino's picture 118 pencils

I think it's sad that ads like this have to remind adults how children play and how children use their imaginations. People who are familiar with toy trucks and sandboxes know what they are for. They don't need an ad to teach or remind them. It just seems like this campaign is uneccessary.

PaulyG_fill in the blank's picture 1154 pencils

Well yes, but if I may play devil's advocate - why advertise for anything then? We all know that shoes are for our feet, and we all know that whitening strips make our teeth white, and that condoms protect us from STDs and that chocolate tastes good.

So why bother advertising at all? Because I think it does more than simply teach us about products. These ads may bring us back to a time that we remember as a kid, a time that we loved and miss, and a time that we would like to share with our kids.

Phony Ads's picture 96 pencils

SFX: Violins under.

PaulyG_fill in the blank's picture 1154 pencils

whatever helps you sell the product.

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