Tonka: Building Sandpit
Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Matt Eastwood
Deputy Creative Director: Steve Back
Copywriter: Tim Cairns
Art Director: Tim Green
Account: Chris Brown
Photography: George Scott
Accounts: Mary Graham
Retouching: Cream and Dennis Monk


6 Comments
The perspective and lighting is all wrong. The house and the construction site have different vanishing points. A lotta guts to even try this tho,retouchers dream:-) NOT!
Now all we need is son in hard hat, wolf whistling Mum! :)
>>>> That's not an ad. THIS is an ad.
Awesome campaign.
Keeps getting better with each ad.
-----------------------------
It's only an ad.
www.aaasmith.blogspot.com
this is the only one that works at all for me. nice overall thought though for the campaign.
is it difficult image that someone dsen't know what tonka is? maybe copywriter could try to write a claim!!!!
Come on guys. The first ad – open mine sandpit – is a corker. The other two are forced and pretty much the same execution done twice.