Tongyi TangDaRen Soup: Soccer player

Out of sight. (Troubles) Out of mind.

Advertising Agency: TBWA, Shanghai, China
Creative Directors: Carol Lam, Lesley Zhou, Johnson Sheng
Art Directors: Danny Li, Haoxi Lv
Copywriters: She Kai, Tang Bifeng
Illustrators: Huang Cheng, Zaki, Morris, Zhang Shihao, Zhao Ting
Published: May 2009

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6 comments

DBB's picture
DBB
1211 pencils

Nice.

brain slasher's picture
brain slasher
26 pencils

i like

thedesignaddict's picture
thedesignaddict
5202 pencils

The art direction is fantastic, but I have no idea what is being promoted. (I hope this is resolved in the copy, which I can't read)

AssassinX's picture
AssassinX
1329 pencils

it's 4 an instant noodle brand, President. Maybe it's the market leader in China mainland & Taiwan area, or maybe a major competitor of another big brand.

Yeah it's been resolved in the copy, which is also a kind of poem abt some funny things happending in China.

Ar_zoo's picture
Ar_zoo
2 pencils

It is talking about how bad China football is, so the football player prefer having noodle(out of sight) than facing the reality.

sgre2504's picture
sgre2504
137 pencils

Amazing illustrations

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