Tolnaftate cream: Rats

Tolnaftate cream: Rats

Root out disgusting fungi.

Agency: DM9-JaymeSyfu, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director: Jerry Hizon
Art Director: Herbert Hernandez
Creative: Allan Montayre
Via: kuteev

Your rating: None Average: 5.5 (20 votes)

Comments

Submitted by wendy0809 on Sun, 2007-09-02 19:32.

The ad have it own creative value but it scary and disgusting for consumer.

Submitted by justy (not verified) on Mon, 2007-09-03 01:16.

That's indeed an example of the ad designer's creativity.It may be appearing bit disgusting, challenging the aesthatic values and morality ;but that ,I think is a wrong way to appreciate an ad.It has some novelty of presenting an idea and sheer creativity in passing information.

gienel's picture
Submitted by gienel on Mon, 2007-09-03 01:39.

The formula is to follow previos
creative pattern and execute

(my Life Is Design & Design Is my LIFE)

Submitted by kalpesh78 on Mon, 2007-09-03 02:19.

wasn't something like this done earlier.. i remember seeing it here on adsoftheworld

ideas....30 minutes nahi toh free.

Submitted by [not interested] (not verified) on Tue, 2007-09-04 05:45.

I would rather not have there on my feet. Eww, try harder!

Submitted by gerifcb07 on Tue, 2007-09-25 06:39.

The idea is there but the visual? hmmm absolutely right it's so horrible and disgusting, maybe they should have had made it more subtle in a very light and funny way, like make it a dead stuffed toy fish, rat, etc. slippers instead. It will ad humor instead of seeing it as nasty.

"If there's no creativity on it, just forget about it!"

Submitted by Esoterik on Sat, 2007-10-06 06:35.

esoterik

DISGUSTING TO THE VERY LAST DROP!