Tolnaftate cream: Karate
For athlete's foot and other fungal infections.
Tough on fungi. Gentle on skin.
Agency: DM9-JaymeSyfu, Philippines
Executive Creative Director: Eugene Demata
Creative Directors: Mike Calaquian
Art Director: Mike Calaquian
Copywriter: Jerry Hizon
Creatives: Allan Montayre
Agency Producer: Rissa Guillas
Photographer: Paolo Gripo


11 Comments
not a bad idea after all.. but the lightings...hmm, it's like everywhere..
* it's not how good you are. it's how good you want it to be *
what the hell that it means?
somebody explain me the connection between fungi and the smell of the feet.
It is so gentle that it leaves the feet dirty?
Don't get it.
Fungi makes feet smell. Consider yourself lucky that you have not experienced it yet. :)
ha i think this is funny. interesting. perhaps improved art direction?
is that why my feet smell?
There are many reasons why your feet smell kitten. One of them is from bacteria that have are having a party on them. Then if you get a fungus on them, they will also smell. And if you are wearing the same socks everyday, that might be why. If your feet can't breathe (from wearing shoes that have plastic bottoms or manmade materials), and if they are swimming around all day in their own juices, that is also why they smell. And if you have dead skin hanging around on the bottoms that could also be causing odor. So many many reasons, so little time.
I like the concept. Photo and art direction could be much better.
Así es. Yo también estoy de acuerdo contigo.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
i love this. once again, such a good sense of observation. bringing out the unexpected in what normally goes by un-noticed.
is that a mirror on the wall? where's the reflection?
maybe they are vampire karate tinea ninjas - hey, that's a great idea for a movie.
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If at first you dont succeed... don't try parachuting