Tok&Stok: Shorts

10h30 A.M. 30ºC.
The guys are waiting in the car.
Where's my shorts?
Without organization, everything hides.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
Art Director: Ulisses Razaboni
Copywriter: Marcos Abrucio
Photographer: Lucio Libanori, João Ferraz
Illustrator: Quad Studio
Account supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Advertiser´s Supervisor: Regis Dubrule, Ghislaine Dubrule

9 comments

morse's picture
morse
15922 pencils

It's a good idea, but hasn't IKEA done this already?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bbdofresh's picture
bbdofresh
66 pencils

Hi morse, you're right. IKEA has won a Clio in 2008 with the same campaign. Bad art. Doesn't even look like a Brazilian Ad.

thedesignaddict's picture
thedesignaddict
5391 pencils

Love it. Great photo and art direction.

FYI - The copy should read, "Where are my shorts?".

atb2005's picture
atb2005
13567 pencils

Where's my shorts? is correct too :-)

thedesignaddict's picture
thedesignaddict
5391 pencils

Well, I've certainly never seen it as such.

brandingworthspreading's picture
brandingworthsp...
648 pencils

I completely agree. Otherwise it is a TV ad turned into print.

SpaceDude's picture
SpaceDude
42 pencils

brilliant! visuals,copy......it's fun, made me interact with it! find this one more beautiful....maybe because there's "more mess" in it.

SpaceDude's picture
SpaceDude
42 pencils

just found the shorts!!!!!! on top of the chair, in front of the TV! great work, guys! fun and beautiful :) thumbs up!

L. Wiesen's picture
L. Wiesen
258 pencils

good one

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