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Shorts

Agency: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by DDB, Brazil for Tok&Stok, within the category: House, Garden.

10h30 A.M. 30ºC.
The guys are waiting in the car.
Where's my shorts?
Without organization, everything hides.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, João Mosterio, André Pedroso, Daniel Bottas
Art Director: Ulisses Razaboni
Copywriter: Marcos Abrucio
Photographer: Lucio Libanori, João Ferraz
Illustrator: Quad Studio
Account supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Advertiser´s Supervisor: Regis Dubrule, Ghislaine Dubrule

Comments (9)

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Highest Rated

L. Wiesen's picture
L. Wiesen
Activity Score 1340

good one

morse's picture
morse
Activity Score 17775

It's a good idea, but hasn't IKEA done this already?

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

bbdofresh's picture
bbdofresh
Activity Score 66

Hi morse, you're right. IKEA has won a Clio in 2008 with the same campaign. Bad art. Doesn't even look like a Brazilian Ad.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Love it. Great photo and art direction.

FYI - The copy should read, "Where are my shorts?".

atb2005's picture
atb2005
Activity Score 13557

Where's my shorts? is correct too :-)

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Well, I've certainly never seen it as such.

brandingworthspreading's picture
brandingworthsp...
Activity Score 648

I completely agree. Otherwise it is a TV ad turned into print.

SpaceDude's picture
SpaceDude
Activity Score 42

brilliant! visuals,copy......it's fun, made me interact with it! find this one more beautiful....maybe because there's "more mess" in it.

SpaceDude's picture
SpaceDude
Activity Score 42

just found the shorts!!!!!! on top of the chair, in front of the TV! great work, guys! fun and beautiful :) thumbs up!

L. Wiesen's picture
L. Wiesen
Activity Score 1340

good one

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