Tok&Stok: Oh! Suzana

Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Agency: DDB, Brazil
Creative Directors: Sergio Valente, Marco Versolato, João Mostério, Keka Morelle, André Pedroso
Art Directors: João Mostério, Cheda Neto, Markus Correa, Rafael Voltolino
Copywriters: André Pedroso, João Mostério, André Curi
Art Buyers: Clariana Costa, Alessandra Salles
Photographer: Alan Nielsen
Illustrator: Rafael Votolino
Account Supervisors: Monica de Carvalho, Claudia de Almeida, Suzana Poli, Marcelo Trivilato


kleenex's picture
37459 pencils

interesting idea.

Milan Solanki's picture
Milan Solanki
988 pencils

strict no, this isn't even an idea. chewed stuff

monte kelos's picture
monte kelos
205 pencils


BLOODY FOOL's picture
199 pencils

good, not great.

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