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Oh! Suzana

Agency: 
Published/Aired: 
May 2012
Description: 

Tok&Stok reinforces the brand’s concept in its new campaign signed by DDB Brasil, with film and print. To prove that Tok&Stok’s furniture is easy to assemble, the campaign uses commercials like tutorials to show how simple it is. The public, at first, is surprised and confused towards the scene, but the incomprehension is undone by the end of each play, when it is revealed that, instead of assembly tips, they were actually reading a cake recipe in Czech or a drink recipe in Indonesian, and even the lyrics to the song “Oh Suzana” in Basque.

Comments (4)

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Highest Rated

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

good, not great.

kleenex's picture
kleenex
Activity Score 43473

interesting idea.

Milan Solanki's picture
Milan Solanki
Activity Score 994

strict no, this isn't even an idea. chewed stuff

monte kelos's picture
monte kelos
Activity Score 205

interesting.

BLOODY FOOL's picture
BLOODY FOOL
Activity Score 199

good, not great.

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