Tok&Stok: Matches, Chairs

Easy to assemble chairs from the box to the living room.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Joao Mosterio, Daniel Bottas, André Pedroso
Creatives: Tiago Freitas, Flavio Pina, Denis Scorsato
Photographer: Sergio Prado
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Approved by: Regis Dubrule, Ghislaine Dubrule

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20 comments

silvi's picture
silvi
4172 pencils

Brilliant idea, but fornitures looks a little cheap and ordinary.

atb2005's picture
atb2005
13567 pencils

We are not judging the furniture here. IKEA's furniture is cheap (and not particularly pretty) too, but their ad campaigns are awesome (at least most of them).

AXAY555's picture
AXAY555
578 pencils

is there a rule of not judging the product shown...cos the furniture actually doesnt look that good.

Azelixi's picture
Azelixi
18 pencils

well we're in adsoftheworld not productsoftheworld....very good idea

AXAY555's picture
AXAY555
578 pencils

yes it is a very good idea but the ad is not just made of the idea it also has the product...anything & everything that u see in the ad is up for judging...may it be the idea or product or illustration...u wont find an ad in ur productsoftheworld but u will definately see a product in adsoftheworld.

cebado's picture
cebado
249 pencils

Me encantó!

Ale Novo's picture
Ale Novo
2 pencils

Muito bom

Brain-Art's picture
Brain-Art
1101 pencils

ok

Gardner's picture
Gardner
4 pencils

Very flammable chairs.

sintra's picture
sintra
699 pencils

gets the easy part across with a out of context object , great

prabhath's picture
prabhath
60 pencils

nice way of saying that. good

Adaddicted's picture
Adaddicted
3435 pencils

Much simpler compared to the previous 'table' and 'chair' campaign!

withalltherespects

pepsiice's picture
pepsiice
253 pencils

like this more =')

tirthomitro's picture
tirthomitro
2722 pencils

SUUUUUUPERBBBBBB!!!!!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture
alexander_bickov
3279 pencils

Agree, amazing idea

everartz's picture
everartz
7611 pencils

yep!! good piece

| Everartz |

Phil Lestino's picture
Phil Lestino
1670 pencils

Good....and doing beds would be easy too if they needed a third ad..

xcreativity's picture
xcreativity
2374 pencils

love the idea

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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dreamer_'s picture
dreamer_
161 pencils

Me gusta esta campaña. Simple y creativa.

angieraj's picture
angieraj
428 pencils

I suppose the idea is good, although it borders on amateurish. The message is clear so points on that. Just not particularly eye catching.

Cognito Ergo Sum

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