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Tok&Stok: Matches, Chairs

Tok&Stok: Matches, Chairs
Your rating: None Average: 8.3 (86 votes)

Easy to assemble chairs from the box to the living room.

Advertising Agency: DDB Brazil
Creative Directors: Sergio Valente, Joao Mosterio, Daniel Bottas, André Pedroso
Creatives: Tiago Freitas, Flavio Pina, Denis Scorsato
Photographer: Sergio Prado
Account Supervisor: Suzana Poli, Marcelo Balista de Macedo
Media: Valdir Vieira, Daniela Dib da Silveira
Approved by: Regis Dubrule, Ghislaine Dubrule

20 Comments

silvi's picture 4174 pencils
silvi | Tue, 2010-03-23 09:12

Brilliant idea, but fornitures looks a little cheap and ordinary.

atb2005's picture 13682 pencils
atb2005 | Tue, 2010-03-23 09:59
9

We are not judging the furniture here. IKEA's furniture is cheap (and not particularly pretty) too, but their ad campaigns are awesome (at least most of them).

AXAY555's picture 578 pencils
AXAY555 | Wed, 2010-03-24 06:20

is there a rule of not judging the product shown...cos the furniture actually doesnt look that good.

Azelixi's picture 18 pencils
Azelixi | Wed, 2010-03-24 09:13

well we're in adsoftheworld not productsoftheworld....very good idea

AXAY555's picture 578 pencils
AXAY555 | Wed, 2010-03-31 09:29

yes it is a very good idea but the ad is not just made of the idea it also has the product...anything & everything that u see in the ad is up for judging...may it be the idea or product or illustration...u wont find an ad in ur productsoftheworld but u will definately see a product in adsoftheworld.

sebato's picture 234 pencils
sebato | Tue, 2010-03-23 10:13

Me encantó!

Ale Novo's picture 2 pencils
Ale Novo | Tue, 2010-03-23 10:40

Muito bom

Brain-Art's picture 1113 pencils
Brain-Art | Tue, 2010-03-23 11:44

ok

Gardner's picture 4 pencils
Gardner | Tue, 2010-03-23 20:30

Very flammable chairs.

sintra's picture 659 pencils
sintra | Wed, 2010-03-24 00:59
6

gets the easy part across with a out of context object , great

prabhath's picture 64 pencils
prabhath | Wed, 2010-03-24 01:12

nice way of saying that. good

Adaddicted's picture 3388 pencils
Adaddicted | Wed, 2010-03-24 01:35

Much simpler compared to the previous 'table' and 'chair' campaign!

withalltherespects

pepsiice's picture 253 pencils
pepsiice | Wed, 2010-03-24 02:07

like this more =')

tirthomitro's picture 2142 pencils
tirthomitro | Wed, 2010-03-24 02:57

SUUUUUUPERBBBBBB!!!!!!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

alexander_bickov's picture 3321 pencils
alexander_bickov | Wed, 2010-03-24 03:28

Agree, amazing idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

everartz's picture 7251 pencils
everartz | Wed, 2010-03-24 03:37

yep!! good piece

| Everartz |

Phil Lestino's picture 1434 pencils
Phil Lestino | Wed, 2010-03-24 03:55

Good....and doing beds would be easy too if they needed a third ad..

xcreativity's picture 2384 pencils
xcreativity | Wed, 2010-03-24 05:26
8

love the idea

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

dreamer_'s picture 161 pencils
dreamer_ | Wed, 2010-03-24 09:34

Me gusta esta campaña. Simple y creativa.

angieraj's picture 434 pencils
angieraj | Sat, 2010-04-03 03:17
2

I suppose the idea is good, although it borders on amateurish. The message is clear so points on that. Just not particularly eye catching.

Cognito Ergo Sum

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