7 comments

kleenex's picture
kleenex
39649 pencils

love it.

hmaffia's picture
hmaffia
747 pencils

Cool.

MindDrift's picture
MindDrift
1162 pencils

Seriously? Even a 3-year-old child can fold a paper. This campaign rocks.

EMV's picture
EMV
124 pencils

In all campaign, the concept works really well. Love it.

clavelle's picture
clavelle
54 pencils

Like it. Who knows if it really is easy to assemble in real life, but the ad works.

Fernando Fernandes's picture
Fernando Fernandes
1401 pencils

Como sempre, simples, direto, criativo, e surge essas coisas sempre perto do festival de Cannes, curioso! rs

stickynotes's picture
stickynotes
1094 pencils

neat idea. engaging, fun, simple.

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