Tok&Stok: Foldings, Chair

Easy to assemble furniture.

Advertising Agency: DDB, Sao Paulo, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Joao Mosterio, Andre Pedroso, Keka Morelle
Copywriter: Edson Oda
Art Director: Marco Mattos
Photographer: Sergio Prado
Illustrator: Marco Mattos
Art Buyers: Clariana Da Costa, Alessandra Salles
Account Supervisors: Monica de Carvalho, Claudia de Almeida, Suzana Poli, Marcelo Trivilato

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7 comments

kleenex's picture
kleenex
25590 pencils

love it.

hmaffia's picture
hmaffia
744 pencils

Easy?

Take a look at the last pic. That's anything, except "easy'.

MindDrift's picture
MindDrift
1079 pencils

Seriously? Even a 3-year-old child can fold a paper. This campaign rocks.

EMV's picture
EMV
124 pencils

In all campaign, the concept works really well. Love it.

clavelle's picture
clavelle
54 pencils

Like it. Who knows if it really is easy to assemble in real life, but the ad works.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

Como sempre, simples, direto, criativo, e surge essas coisas sempre perto do festival de Cannes, curioso! rs

stickynotes's picture
stickynotes
1058 pencils

neat idea. engaging, fun, simple.

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