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Tok&Stok: Arrow, 2

Tok&Stok: Arrow, 2
Your rating: None Average: 7.3 (39 votes)

Place and Find

Tok&Stok is a well known furniture company in Brazil. It has all sort of furniture designs and special series. One of then is the "Organizer Series" wich includes drawers, cabinets, shelves and many other items. DDB Brasil created a campaign that shows in a very direct way that if the consumers organize their things, they will find whatever are looking for.

Advertising Agency: DDB, Brazil
Executive Creative Director: Sergio Valente, Marco Versolato
Creative Directors: Andre Pedroso, João Mosterio, Daniel Bottas
Art Directors: Ulisses Razaboni, Marcelo Bruzzesi
Copywriter: Marcos Abrucio
Photographer: João Ferraz, Lucio Libanori
Illustrator: Quad Stúdio
Planners: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas, David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira, Yatan Cenciales
Account Supervisors: Polika Teixeira, Marcia Aguiar, Suzana Poli, Marcelo Trivelato
Advertiser's Supervisors: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena

9 Comments

rakhal's picture 127 pencils
rakhal | Sun, 2011-05-08 00:32

luv the collections

tarekanwer's picture 72 pencils
tarekanwer | Sun, 2011-05-08 02:59

great !

Lazarus's picture 1304 pencils
Lazarus | Sun, 2011-05-08 03:15

Meh.

kleenex's picture 8394 pencils
kleenex | Sun, 2011-05-08 14:53

I like the idea.

ace85le's picture 3901 pencils
ace85le | Mon, 2011-05-09 02:27
6

What's the point of making 2 look-alike ads to convey the same message??

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KOWU's picture 117 pencils
KOWU | Mon, 2011-05-09 03:37

curti!!

bizkit's picture 22 pencils
bizkit | Tue, 2011-05-10 11:20

Dan Tobin Smith Style. . . .always amazed by the concise & intricate Virgo detail one must have to pay to accomplish this. 9ce.

arke1's picture 241 pencils
arke1 | Wed, 2011-05-11 19:37
7

pretty cool! Quality art direction.

http://www.arke1.com.au

Glut's picture 4076 pencils
Glut | Thu, 2011-05-19 13:26
3

All is gonna be at the same place? I get the idea, but this is so exaggerated.

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