Tok&Stok: Arrow, 2
Place and Find
Tok&Stok is a well known furniture company in Brazil. It has all sort of furniture designs and special series. One of then is the "Organizer Series" wich includes drawers, cabinets, shelves and many other items. DDB Brasil created a campaign that shows in a very direct way that if the consumers organize their things, they will find whatever are looking for.
Advertising Agency: DDB, Brazil
Executive Creative Director: Sergio Valente, Marco Versolato
Creative Directors: Andre Pedroso, João Mosterio, Daniel Bottas
Art Directors: Ulisses Razaboni, Marcelo Bruzzesi
Copywriter: Marcos Abrucio
Photographer: João Ferraz, Lucio Libanori
Illustrator: Quad Stúdio
Planners: Cynthia Horowicz, Carolina Roxo, Marcus Vinicius de Freitas, David Gross
Media: Alessandra Gambuzzi, Soraya Sobral, Patricia Oliveira, Yatan Cenciales
Account Supervisors: Polika Teixeira, Marcia Aguiar, Suzana Poli, Marcelo Trivelato
Advertiser's Supervisors: Regis Dubrule, Ghislaine Dubrule, Flavia Lucena


9 Comments
luv the collections
great !
Meh.
I like the idea.
What's the point of making 2 look-alike ads to convey the same message??
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curti!!
Dan Tobin Smith Style. . . .always amazed by the concise & intricate Virgo detail one must have to pay to accomplish this. 9ce.
pretty cool! Quality art direction.
http://www.arke1.com.au
All is gonna be at the same place? I get the idea, but this is so exaggerated.