TOKARA Winery: Wine machine

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa

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8 comments

mpared's picture
mpared
562 pencils

these are absolutely fantastic work of art!!

FatalGhost's picture
FatalGhost
52 pencils

Agreed. I love these. Booze = Art. Excellent.

Zane's picture
Zane
110 pencils

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART.
The paintings were converted into these print ads.

ivan's picture
ivan

Thank you for sharing the info!

Ivan Raszl, admin of AotW

juankhr's picture
juankhr
136 pencils

beautiful art work.

slim's picture
slim
1047 pencils

The idea of using the product to create the image is certainly nice, although I think the Cannes-winning Marmite stuff - you either love it or you hate it - shows that it can be taken a step further.

neetigill's picture
neetigill
2 pencils

Stunning and truly original...

johnstone's picture
johnstone
24 pencils

FAB

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