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TOKARA Winery: Wine machine

TOKARA Winery: Wine machine
Your rating: None Average: 7.3 (17 votes)

In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.

The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.

Advertising Agency: Riot, South Africa

8 Comments

mpared's picture 570 pencils
mpared | Tue, 2007-10-09 06:03

these are absolutely fantastic work of art!!

www.thecuriousbrain.com

FatalGhost's picture 52 pencils
FatalGhost | Tue, 2007-10-09 09:35

Agreed. I love these. Booze = Art. Excellent.

Zane's picture 110 pencils
Zane | Tue, 2007-10-09 13:52

Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART.
The paintings were converted into these print ads.

ivan's picture
ivan | Tue, 2007-10-09 15:43

Thank you for sharing the info!

juankhr's picture 134 pencils
juankhr | Tue, 2007-10-09 15:59

beautiful art work.

slim's picture 1047 pencils
slim | Wed, 2007-10-10 03:59

The idea of using the product to create the image is certainly nice, although I think the Cannes-winning Marmite stuff - you either love it or you hate it - shows that it can be taken a step further.

neetigill's picture 2 pencils
neetigill | Thu, 2007-12-06 03:53

Stunning and truly original...

Neeti

johnstone's picture 18 pencils
johnstone | Wed, 2008-02-13 12:29

FAB

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