TOKARA Winery: Mermaid
In 2006 TOKARA launched the first annual Wine Made Art event which involves South African artists using TOKARA wine as an inspiration and even as a medium.
The winery commissioned works of art which were launched at a TOKARA Wine Made Art event to coincide with the release of the TOKARA-branded wines for 2006 on August 28.
Advertising Agency: Riot, South Africa
5 Comments
Could we please have someone take these down? Thank you*
iT-iS-i, like an upside down ! mark.
:: Put your ears against the ground so i can walk over what you heard::
Why?
yes, WHY?!!! I think they're beautiful, and they show the product in a clever and interesting way.
Whoever posted these forgot to mention that each piece of work is painted in the wine being advertised. 100% no cheating. The line reads, "TOKARA RED ON WATERCOLOUR." The Pay-off line reads, "TOKARA. WINE MADE ART.
The paintings were converted into these print ads.
I thinnk that is clear when you read "tokara in (...)" is the art code for the technique. but thanks anyway.