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Penguin

Agency: 
Published/Aired: 
January 2011
Description: 

Today FM briefed us to create an advertising campaign for 'ShaveOr Dye' The idea is that the presenters shave or dye their hair and in turn asklisteners to do the same to raise money for the Irish Cancer Society. Thecampaign we came up with highlights some of the unexpected dangers you mightencounter with a dyed or shaved head.

Print advertisment created by BBDO, Ireland for Today FM, within the category: Media.

Shave or dye 2011
Watch out for nesting penguins

Advertising Agency: Irish International BBDO, Dublin, Ireland
Creative Director: Dylan Cotter
Art Director: Kirk Bannon
Copywriter: Di Tansey
Photographer: Adrian Stewart
Account Director: Ken Kerr
Account Manager: Alexa Wolff

Comments (12)

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Highest Rated

Reality Check's picture
Reality Check
Activity Score 2539

It's advertising on the wrong side of the so-bad-it's-good line.

dean viii's picture
dean viii
Activity Score 1686

There's a real lack of communication in this. I don't know what the event is and I have no idea what the penguin line is about. And what's that have to do with a golf image? Your explanation explained my first two questions, but that's not in the ad as copy, tag or headline, so you're leaving people clueless.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

@ Dean, I think this penguin ad is the most difficult of the series, but in the context of the others it's not impossible to decode: shaved heads = eggs, don't walk beneath penguins. Ditto, golf with green hair.

Am guessing this is supplementary to radio coverage, regional knowledge of the charity, and media coverage of the campaign. So I think the only people who wouldn't get the idea would be the blind community. My worry about this one is that baldness is associated with cancer already, and having the word 'dye' linked with a cancer charity... is a bit f*cking thick really.

luispiter's picture
luispiter
Activity Score 2756

ahhhh

HappyHour's picture
HappyHour
Activity Score 2381

AHHHHH!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

CHOOOOOO!!!!

Reality Check's picture
Reality Check
Activity Score 2539

It's advertising on the wrong side of the so-bad-it's-good line.

writersblog's picture
writersblog
Activity Score 553

Rather have a rookery of pinguins on my head more than anything else.

Lazarus's picture
Lazarus
Activity Score 1536

????

kleenex's picture
kleenex
Activity Score 47559

WHAT???? HUH???????

FAIL!!!!

Glut's picture
Glut
Activity Score 3935

mmm

shahidali's picture
shahidali
Activity Score 4069

good that they left a brief to explain what they did. i'll die with less questions!!!

shahid

mujerendiagonal's picture
mujerendiagonal
Activity Score 84

Shave or Dye for a Cancer Society??? un poco fuerte, un poco mucho

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