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37 comments

Guest's picture
Guest

awesome!!!

Guest's picture
Guest

This is weak. The another one is better because the policeman could stop the punk. This objects won´t, they will only make more dificult to the runner. (si no me dejé entender en mi poco practicado inglés, lo que quise decir es que el otro motivo es mejor, porque los guardias sí podrían detener al punk, en cambio, en este, las vallas sólo le harían difícil al corredor llegar a su meta, pero no lo detendrían.)

Guest's picture
Guest

es que este es retardante. El otro es Espermicida.

LeeHarvey's picture
LeeHarvey
3045 pencils

Right you are, the athlete can still reach the finish. Not good.

capywriter's picture
capywriter
5511 pencils

That's just the whole idea. It will take the athlete longer to reach the finish. It's not about blocking him completely, but about slowing down 'the process' ;)
I like this campaign! Fresh take on condom advertising.

LeeHarvey's picture
LeeHarvey
3045 pencils

It's not about blocking him completely? Slowing down the process? So the sperm will get out eventually? In the end? Have you lost your mind?

atb2005's picture
atb2005
13567 pencils

This is a campaign for climax control condoms

capywriter's picture
capywriter
5511 pencils

Guess you've never heard about condoms with a lubricant that actually delays the climax? That's what these condoms are all about: 'longer pleasure'.

redbully's picture
redbully
30 pencils

You're trying to hard to make it not work.

Dzsoi's picture
Dzsoi
5269 pencils

I know what you mean. Most important property of a condom is that it doesn't let out/through sperms. This visual is a bit contradicting to that even if the concept is not about being strong and reliable. It's still distracting.

Guest's picture
Guest

I agree it is the most important aspect of a condom is to prevent fertilisation. However, I don't think they are trying to sell that idea in this campaign. The copy "Long Action" suggests that it will take longer to reach to reach the goal of climaxing. That is to say, the condom gives you longer pleasure. The athlete will reach his goal (climax), but he will take longer to reach there because of the hurdles, literally. It's pretty good i surmise.

Dzsoi's picture
Dzsoi
5269 pencils

Yeah, I know they are talking about something totally different. But when I look at the ad my first impression is: fck, my sperm will "run out" of this condom (slowly or not, doesn't really matter)! After that, I am not at all conserned about long actions... I don't know, maybe a finish line before the end of the condom would have solved this issue.

Jotacef's picture
Jotacef
219 pencils

give it a break!! its a good one!!

Guest's picture
Guest

Uno es espermicida y otro es para prolongar la duración, Genio.

Guest's picture
Guest

nice campaing, clever, clean
good job guys

Prime83's picture
Prime83
497 pencils

sperm do not come alone!

Guest's picture
Guest

a la playa con mi toalla yo me quiero ir a bañar...

primero mida su capacidad creadora..señor

Prime83's picture
Prime83
497 pencils

Primero hay que pensar dos veces antes de subir piezas si no se está dispuesto a leer críticas... Guest (que esté aquí no significa que sea buena, de la misma manera en que no todos lo creativos tienen las bolas para admitir su mediocridad).

Guest's picture
Guest

ese es comentario de mecanografo

Guest's picture
Guest

clever, clean

Guest's picture
Guest

...thats right but they do not mean the sperms. They mean men. Usually men are coming alone in a Condom ;)

Guest's picture
Guest

excellent visual

great, interesting and catchy idea

Moonshark's picture
Moonshark
139 pencils

good

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Very very clever !!

Himanshu Prabhakar

tirthomitro's picture
tirthomitro
2722 pencils

Jhakkas!!

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture
Hiperion
3138 pencils

clever!!!

Marlus Lau's picture
Marlus Lau
1806 pencils

Nice! I like it.

Marlus Lau's picture
Marlus Lau
1806 pencils

Nice! I like it.

Jotacef's picture
Jotacef
219 pencils

GREAT!!!!

Sushi lover's picture
Sushi lover
905 pencils

lolz

Dream needs to be big!

ERROR404's picture
ERROR404
770 pencils

hm this doesnt look like fun in bed.

Gi_bo's picture
Gi_bo
1385 pencils

Nice one. Would hve been better to have put more sperms. but its a nice campaign

GiBo

Guest's picture
Guest

Nice, really nice and clean

Guest's picture
Guest

I agree the most important aspect of a condom is to prevent fertilisation. However, I don't think they are trying to sell that idea in this campaign. The copy "Long Action" suggests that it will take longer to reach to reach the goal of climaxing. That is to say, the condom gives you longer pleasure. The athlete will reach his goal (climax), but he will take longer to reach there because of the hurdles, literally. It's pretty good i surmise.

Anonymous Author's picture
Anonymous Author
1541 pencils

Use your head to slow down instead. Imagine you are an athlete hurdling and it will kill all sensitivity. Great image though.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

smileprakash's picture
smileprakash
28 pencils

very creative thought, execution is good

ANDRECHE's picture
ANDRECHE
56 pencils

Nice idea, good art direction, congrats INDIO.

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