TNT Energy Drink: Mother in law

No sleep no nightmares.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrators: Marcelo Braga, Feppa Rodrigues, Romulo de Oliveira / Zombie Studio

8 comments

morse's picture
morse
15910 pencils

Great illustration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
28640 pencils

BUTTT the message is sooooo bad.

apuorva's picture
apuorva
104 pencils

love the illustration ...

however not sure of the campaign message !

certaintly's picture
certaintly
4060 pencils

really stupid message.
it's just a lie.
we dont take energy drinks cus we dont want to sleep cus we are scared of nightmares. just not so.
they thought of a funny joke and went with it. nope nope nope

hill's picture
hill
65 pencils

Oww shit!

hill's picture
hill
65 pencils

Oww shit!

TheOwl's picture
TheOwl
133 pencils

This represents everything that is wrong with this industry right now

BoraALAP's picture
BoraALAP
54 pencils

I will have a nightmare for sure ://

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