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Mother in law

Agency: 
Published/Aired: 
July 2013
Description: 

No sleep no nightmares.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flávio Casarotti
Creative Directors: Rui Branquinho, Flávio Casarotti, Rafael Merel, Marcelo Fedrizzi
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Illustrators: Marcelo Braga, Feppa Rodrigues, Romulo de Oliveira / Zombie Studio

Comments (8)

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Highest Rated

BoraALAP's picture
BoraALAP
Activity Score 54

I will have a nightmare for sure ://

morse's picture
morse
Activity Score 17548

Great illustration.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 45846

BUTTT the message is sooooo bad.

apuorva's picture
apuorva
Activity Score 100

love the illustration ...

however not sure of the campaign message !

certaintly's picture
certaintly
Activity Score 3994

really stupid message.
it's just a lie.
we dont take energy drinks cus we dont want to sleep cus we are scared of nightmares. just not so.
they thought of a funny joke and went with it. nope nope nope

hill's picture
hill
Activity Score 65

Oww shit!

hill's picture
hill
Activity Score 65

Oww shit!

Eduardo Mergener's picture
Eduardo Mergener
Activity Score 132

This represents everything that is wrong with this industry right now

BoraALAP's picture
BoraALAP
Activity Score 54

I will have a nightmare for sure ://

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