TMJ Association: Dear Bono

TMJ Association: Dear Bono

Regrettably, TMJ is not as trendy as global warming or poverty.

TMJ is a debilitating disease that causes excruciating jaw pain.

Advertising Agency: STIR, Milwaukee, USA
Creative Director: Steve Koeneke
Art Directors: Brian Steinseifer, Sarah McAfee
Copywriters: Steve Koeneke, Scott Shalles, Jim Jodie
Photographer: Dave Gilo
Published: October 2007

Average: 6.8 (12 votes)

Comments

Submitted by andrej dwin on Wed, 2007-10-10 01:31.

lame.
if they'd written and he replied and they'd use the letter, that would be cool.
but this could've been done for a thousand causes that bono does nothing about. and it tries to put him down because he's not jesus christ himself. fucking stupid of those guys at STIR.

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Submitted by picturejockey on Wed, 2007-10-10 02:05.

Nice photography but agree with Andrej about the concept.

http://www.navinharish.org

Submitted by JAGGY on Wed, 2007-10-10 03:06.

its not about limelight. its about solutions.

Submitted by fluffy on Wed, 2007-10-10 04:53.

Nice art direction. Idea and copy: not so good. Starvation, AIDS etc are not things to be belittled - it's not a competition for the most worthy cause or painful predicament. The condition (and association) you are producing the work for is not a pasta sauce that can be compared to other pasta sauces.

Submitted by ilovegreatads on Wed, 2007-10-10 08:48.

are they implying that bono's supporting global warming and poverty because they're 'trendy'?
methinks it's the other way around.

Submitted by pabloaotw on Wed, 2007-10-10 09:07.

Coincido con todos. Esto es absurdo.

Submitted by ultraboon222 on Wed, 2007-10-10 13:14.

This is a hit below the belt. Bono is not the savior of the world. What's next? "Bono, please stop trying to help people with AIDS and cure my jock itch..." I feel for the TMJ sufferers but come on!

I do like that they are trying. But let's not bash others for not helping. Totally put off.

--------------------------------
Too many cooks in the kitchen....

Submitted by ♥ get lost ad f... on Wed, 2007-10-10 15:49.

hm, kind of stupid to blame bono for anything bad happening on this planet.
then again, he never missed a chance to present himself as the ultimate do-gooder.
live with the consequences, "bono".
♥♠

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Submitted by Zed on Fri, 2007-10-12 14:54.

What i think they mean by trendy, is that "Trendy" is to give a supporting concert (plus for the band)... and to do that, the issue must be more-less known (as global warming is). Now to be honest here, who many of us really knew what TMJ is? Not much i believe, starting from me. Thats why i think it might work (actually U2 are not the point here). Also it is sort of touching cause of the nice photography.

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