12 comments

Algareto's picture
Algareto
216 pencils

Love the dramatic art direction! Nicely done.

Guest's picture
Guest

this is the proof that work IS a kids' game. this treasure hunt looks indeed entertaining.
btw, is this the handwriting of paul cezanne?

Guest's picture
Guest

T.S. Elliot

Guest's picture
Guest

Bad copy. Should be Work is not a "child's" game!!!!!

andrej dwin's picture
andrej dwin
939 pencils

bad indeed.
my biggest problem with it is simply that calling that work is too much. it's like pointing awareness to an issue by showing another issue. and that dilutes the whole thing.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

AdArena: Sex Sells
http://www.adarena.net

lord_feiser's picture
lord_feiser
18 pencils

Nicely put but yup i agree that the copy is grammatically wrong...

Lord Feiser
Angel of The Bottomless Pit

steve....'s picture
steve....

shouldn't it be "Work isn't child's play."

elmikel's picture
elmikel
1147 pencils

Nice pics and nice art direction but I would probably choose more convincing pictures...

leila's picture
leila

false, weak headline. has no drama. nice art direction though

JAGGY's picture
JAGGY
1382 pencils

Its the only one in the campaign that makes sense.

Jaggy, MICA Ahmedabad

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

lovely art direction. very nice layout

Daniel Coelho's picture
Daniel Coelho

Bacana ver esse trampo aqui. Parabéns aos criadores.

Log in or register to post comments