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4 comments

hang-the-dj's picture
hang-the-dj
1262 pencils

Would be better if he was working, not posing like a CK model.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

the copy is not sooo good on this one.
but still a very nice campaign all together

akharwatkar's picture
akharwatkar
79 pencils

Mudra Advtg, Mumbai, had done 2 campaigns on this idea in 2004. One showed cartons of home appliances but with illustrations of child labourers instead of that of a washing machine, dish washer, etc. The other campaign had children working in a life-sized toy house. It said "Child labour is no child's play". In my opinion both the campaigns were better than this. I like the art direction on these though. Good photography too.

ilovegreatads's picture
ilovegreatads
312 pencils

could u post that campaign here? sounds good.

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