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Tjareborg: No kids, Pool

Tjareborg: No kids, Pool
Your rating: None Average: 6.1 (19 votes)

Sunprime resorts are for adults only

Advertising Agency: 358, Helsinki, Finland
Creative Director: Antero Jokinen
Art Directors: Maria Fridman, Antero Jokinen
Copywriter: Taro Korhonen
Graphic Designer: Joel Parson
Agency Producer: Krista Durchman
Account Manager: Robert From
Strategist: Milla Kokko
Photographer: Rami Hanafi
Producer: Ivo Corda
Producer: Anneli Maatraiva / Viewmasters of Helsinki

10 Comments

Ben Dover's picture 1268 pencils
Ben Dover | Wed, 2011-05-18 08:29

Same goes for this ad. The only reason I want to go to an all adult resort is so that some bratty kids don't splash me with water? Nah, I want raunchy adult action. Could've done more with this brand.

ace85le's picture 3901 pencils
ace85le | Wed, 2011-05-18 11:00
5

I love the idea and the angle they pitch it but I dont think the execution is great.

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www.scorchidentity.com

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barcreativo.com's picture 2752 pencils
barcreativo.com | Wed, 2011-05-18 11:40

Me encanto... Esta muy bien

www.barcreativo.com

NataliaLima's picture 1390 pencils
NataliaLima | Wed, 2011-05-18 12:10

macaulay culkin?

abdeLooK's picture 256 pencils
abdeLooK | Wed, 2011-05-18 15:13

excellent concept. And the photography is cool

bhuvneshwar.chd's picture 1013 pencils
bhuvneshwar.chd | Thu, 2011-05-19 01:21

ok

"If you are irritated by every rub, how will you be polished?"
— Rumi

Janae's picture 384 pencils
Janae | Thu, 2011-05-19 03:35
7

I like the realisation, because its not easy to advertise "anti children"
without having a conflict with families.

http://jana-eger.com/illustration.html

shahidali's picture 3864 pencils
shahidali | Thu, 2011-05-19 05:11
3

The copy is selling the USP and the visual is giving enough reason to avoid such all adult thing:-). Somehow contradicts.

shahid

Glut's picture 4076 pencils
Glut | Thu, 2011-05-19 16:40

wrong execution

Leo Turk's picture 34 pencils
Leo Turk | Fri, 2011-05-20 14:57

As a dad I relate to this and it sells to me.

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