Titus Cycles: I.D.
First to sign (at titusti.com/rockstar29er) to have his or her name legally changed to Rockstar 29’er will, on completion, receive, as ad states, his “namesake,” a 2010 Titus Rockstar 29’er, value: $6265.
Advertising Agency: TDA Advertising & Design, Boulder, Colorado, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director: Matt Leavitt
Copywriter: Jeremy Seibold
Photographer: Brooks Freehill, Boulder, Colorado, USA