Titus Cycles: Horse
Agency: TDA Advertising & Design, Boulder, Colorado, USA
Art Directors: Thomas Dooley, Alex Rice
Copywriter: Jonathan Schoenberg
Photographer: Brooks Freehill
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12 Comments
i think there's something in this, but for some reason i just find it all a bit flat.
cant work out what that reason is though...
weird, it is a totally irrelevant stuff.
http://jennywhx.blogspot.com jwhx:Visionary
how is this irrelevant? the father is selling his daughter's horse so he can buy himself this bike. it's even more humorous because someone who can afford a horse in the first place should probably be able to afford this bike. it speaks to the high price - and high quality - of titus bikes.
where does it tell that the father want to buy that bike? okie...sorry i didn't observe it.
but by the way, it don't work for me.
http://jennywhx.blogspot.com jwhx:Visionary
for one...that is not a womans bike frame.
www.ashlandic.com
It's confusing because you're trying to figure out why the girl is sad when it seems like she's going to get a new bike. It takes too long. Makes sense only after you hear the father is buying a bike.
You're absolutely right. Maybe if the girl was in the background and the father given more prominence in the foreground, would help overcome this confusion..
Not too crazy about the hard edge between the two halves, it almost makes them look like two separate ads.
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http://www.councilc.com/
i would imagine it looks more natural with the already hard line of the gutter.
www.ashlandic.com
the sadness of the girl actually concerns me!
Be good!
Seriously are you guys all account reps?
The awesomeness of this ad cannot be put into words.
Jonathan Schoenburg, you are my hero.
This is the same strategy as Harley Davidson's 'completely irresponsible thing to do' campaign but rather more wimpy in execution. HD had a guy putting his wife out to work as a streetwalker to pay for his bike.
Harvey Nics did the 'sacrifice' strat better too with its eating beans for a month approach.
Nice enough, but done and - as other campaigns that have used the same approach have demonstrated - not pushed nearly far enough.