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10 comments

jennywhx's picture
jennywhx
1142 pencils

what..? anyone tell me....what does it mean?

ivan's picture
ivan

The bikes are very expensive (with their prices, large, under each product shot). So, in order to afford them, a man tries to convince his dubious son of the merits of a (cheap) community college, as opposed to a "good" school. Interestingly, never does the bike buyer make any sacrifices of his own.

From a commmercial point of view, the ads make a virtue of the bikes' high cost (they are very high quality bikes), and also, in their exaggeration, tell potential buyers that really, they can afford a Titus.

Ivan Raszl, admin of AotW

jennywhx's picture
jennywhx
1142 pencils

okie...such a long way to go to understand this ad. thank you ivan to explain to me :)
but by the way, i still wonder how do you come across the mind that the father want to buy the bike?
it shown any place in the ad?

for what i get from the first impression, i never thought of it's the father who want to buy it.

by but the way, does this ad tried to tell that "expensive = good?" and father should see this bike more important than their kid's future? so will it works btw?

the_ashlands's picture
the_ashlands
1394 pencils

i think its obvious this bike is for the father...first, he's the one with the happy face while the kid is down; and secondly, how many high school kids can afford a 7,000 bicycle?

squirrely's picture
squirrely
316 pencils

What's wrong with community college? It's cheap, it can train you well and get you a job sooner than all the university flunkouts working at McDonald. I did 2 years at community college and 3 1/2 years later I'm an art-director.

the_ashlands's picture
the_ashlands
1394 pencils

well...which would you choose if you had the opprotunity? a 'good' school or a comm college? pretty sure youd take the 'good' school. afterall, a two year community college cert program doesnt provide a bachelors degree or a well-rounded education due to the omission of the elective classes.

the_ashlands's picture
the_ashlands
1394 pencils

overall, this ad doesnt really sell the case for getting a titus bike..as it obviously breaks the buyers bank account and such....

ndejesus's picture
ndejesus
102 pencils

I think the idea here might be "It's that good/it's worth it"

the_ashlands's picture
the_ashlands
1394 pencils

most high end products dont really advertise tho...since the consumers who would even consider buying such a rediculously priced item would just know the 'good brands'

when's the last time you saw an ad for a maserati?

Guest's picture
Guest

as a cyclist who has owened many high end bikes over the years I can tell you that this ad is fantactic and that anyone reading a publication in which the ad is printed would immediatly understand it.

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