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Titanic

Published/Aired: 
August 2007

Tags

Description: 

Classic DVDs now available

Advertising Agency: Volcano Advertising, Johannesburg, South Africa

Creative Directors: Bradley Copeman, Glenn Jeffrey

Art Director: Greig Watt,

Copywriter: Cheryl Davies

Photographer: Huey Grey

Comments (32)

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Highest Rated

kc_brock's picture
kc_brock
Activity Score 703

very good point.

i guarantee these ads nail the target. young mothers and kids.

i have seen these before somewhere. did they start as student ads for miami ad school or something?

rd

gonndo's picture
gonndo
Activity Score 1094

It's kind of cool, actually.......

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

MindDrift's picture
MindDrift
Activity Score 1170

This is really cool.
Great sense of humour.

jorge21's picture
jorge21
Activity Score 307

funny !

brain123's picture
brain123
Activity Score 830

I like it. It's cute.

KennyGhetzoff's picture
KennyGhetzoff
Activity Score 28

cool idea, looks cool...

it's that fusing of two worlds kinda of ad that I see so often..... toys'r'us toys fused
with classic movie... i like it, but doesn't really sell a benefit.

pratz's picture
pratz
Activity Score 49

Communicates the message effectively...however is Titanic considered a classic?

jacksonrabbit's picture
jacksonrabbit
Activity Score 290

you should come to one of my family's reunions. it's the ONLY classic.

helen26's picture
helen26
Activity Score 2

hiks, you jump, i jump!

chintan ruparel's picture
chintan ruparel
Activity Score 1516

wow..this is just so cute!

~ old habits die hard, older ones never do ~

liar's picture
liar
Activity Score 384

Forget the brand, it just makes me laugh.

Chris's picture
Chris
Activity Score 1985

id like to see the other excecutions of this if there are any.

Afronuts's picture
Afronuts
Activity Score 136

Hopefully everybody should have seen 'Titanic' b4 the Ad. Cuz if i never did, I would never get it.
good ad tho.

henduraa's picture
henduraa

titanic is not classic enough.

Fleur0379's picture
Fleur0379
Activity Score 32

fleur
i really like it. something fresh! titanic is a classic!!! who the hell hasn't seen titanic!!! or seen the clip with celine Dion. art direction is simple and the mix with toys and real water really works!

fleur

Disco Munky's picture
Disco Munky
Activity Score 3890

I refuse to watch Titanic.

Doin' it for the points

Punker's picture
Punker
Activity Score 84

you should - it's surprisingly good...

Disco Munky's picture
Disco Munky
Activity Score 3890

....really? still not entirely convinced

Doin' it for the points

Disco Munky's picture
Disco Munky
Activity Score 3890

This is really poor. Titanic is not a classic. Also the toys used aren't the best.

2/10

Doin' it for the points

Tapper's picture
Tapper
Activity Score 490

I don't believe in the characters as a couple really. Bad casting. Would have been much better with a bear and a really, dohey-eyed, fluffy sheep. Sorry ... am getting a bit ...

Strip. Strip. Strip.

Jennia's picture
Jennia
Activity Score 10

it looks cute to me, i like it. well deliver message to attract kids!

Minimum's picture
Minimum
Activity Score 1490

It looks like the bear is trying to push the bunny of the edge :P No I like it. it has a tendering cuteness about it which you cant resist. Toy love at its best

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

My biggest problem is that the ship looks nothing like the Titanic. If you're going to recreate a scene from Titanic with toys, stay true to the film you're recreating. This is obviously a pirate's ship.

Other than that, the cuteness factor works for me. Although, I agree with some of the people above that Titanic is not a classic. Perhaps someday. As well, making a ton of money doesn't make a movie a classic.

MindDrift's picture
MindDrift
Activity Score 1170

It doesn't have to be an exact replica of Titanic. Why a Pirate Ship? I think it's a toy you might actually be able to find at ToysRus, unlike a Titanic Ship. Boys like to play pirates, it's a popular toy. I am sure you won't find a Titanic ship at ToysRus. Tell me if you do :)

Apart from that, how will you try to convince me that the highest-grossing film of all time is not a classic? It's been 8 years now. I guess that's old enough. It's classic enough for kids and teenagers.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Unfortunately, neither of us can prove the other wrong, as this is very subjective. However, in my opinion,

being old and grossing a lot of money are not reasons to label a movie a classic. It might make it memorable for those reasons, but doesn't define it as a classic.

Let's think about why Titanic made so much money - because it was good? no. because of young girls who went to see it 12 times to see Leonardo Dicaprio over and over and over. Placing him in that role was almost a gimmick to pull in lots of money, and therefore, I would never label it a classic.

But that's just me, many people would argue that something that makes a lot of money must be good. However, I'm someone who disagrees with that logic. Two words: American Idol

copywriter.txt's picture
copywriter.txt
Activity Score 828

Nice. Very funny.
This deserves an series.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

I myself liked the Idea.
But then my 8 year old brother said: "This looks unreal!"
I had to laugh ^^
The foto montage is indeed very crappy...

Teejay's picture
Teejay
Activity Score 4

i think u miss the point.
It doesnt matter if u think titanic is classic or not. toys r us sells titanic as a classic, and seeing as this is a real ad for a real brief the team is just doing what the client asked for.

kc_brock's picture
kc_brock
Activity Score 703

very good point.

i guarantee these ads nail the target. young mothers and kids.

i have seen these before somewhere. did they start as student ads for miami ad school or something?

rd

Spanky's picture
Spanky
Activity Score 4899

i think they were posted on here a couple months ago

Spanky's picture
Spanky
Activity Score 4899

winnie the pooh's boning piglet on a boat. cool.

itch's picture
itch
Activity Score 806

hmmm..creative campaign

* it's not how good you are. it's how good you want it to be *

blessingindisguise's picture
blessingindisguise

I laughed the minute I saw it, which made me pay more attention to what the ad was for. I think it's great that they used somewhat cheesy toys since they're recreating a pretty cheesy screen moment.

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