Children's products look all the same.
Tita, the advertising agency that communicates to children in a precise way.
Advertising Agency: Tita, Milan, Italy
Creative Director: Giuseppe Mazza
Copywriter: Giuseppe Mazza
Illustrator: Caianna Agence
Published: July 2009
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6 Comments
I think this campaign rather over-estimates the power of advertising, or underestimates the intelligence of children. Neither are things I would look for an an ad agency for children's products.
Is it normal for you that a little girl spills on her head a coke while she’s drinking a shampoo bottle? You underestimate children’s intelligence not this ad. Nice job and well done. M.
Seems I am not the only one who thinks this way, while you are the only one who thinks it is 'well done'.
But where you got the idea that I think this is 'normal' behaviour is a mystery to me. I wrote nothing of the kind so yo are simply reading in. But go ahead living in your own little world. it must be nice.
This ad appears to suggest that children are so influenced by advertising they will use any product for anything. That is what I meant by underestimating children's intelligence. Crap job and poorly done.
Not at all.I think the meaning of this ad is simple. Today all brands seem the same they lack personality. But a good advertising agency can make the difference, thats all. Oh God, what a tiredness...
Agreed. Very confusing.
I get it... I get the idea... but it's not strong at all. Like others have said, undermining the intelligence of children is poor form. It's like marketing to people who need GEDs and talking down to them like they're stupid... not going to go over well. By the way... whoever the editor is needs to brush up on English because this is really really hard to read with the broken grammar.
Not trying to be overly critical, but I think this could have been done in a much better way.