Tipp-Ex: One night stand

Made a mistake?

Advertising Agency: The Jupiter Drawing Room, Cape Town, South Africa
Executive Creative Director: Graham Victor Warsop
Creative Director: Tom Cullinan
Art Director: Dana Cohen
Photographer: Michael Meyersfeld
Illustrator: Wayne Troskie
Copywriter: Shane Durrant
Via: Bestadsontv

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8 comments

diegocrescini's picture
diegocrescini
56 pencils

Good campaign, but the wine bottles give the wrong message.
It means he invited her in the first place, not that he got drank and took her home...

Johan Nerman's picture
Johan Nerman
54 pencils

Who says it's a she? Maybe it's Chris Cocker. Now THAT'S a mistake!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

She´s the mistake or she is the solution?
The product is a mistake? This don´t work for me.

Ella es el error o la solución?
El producto es un error? Creo que no funciona.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

shitix-'s picture
shitix-
227 pencils

"he" doesnt get it.. :P

fucking timing

demplu's picture
demplu
12 pencils

not clear

ziad hamdan's picture
ziad hamdan
45 pencils

complicated

SeanMartin's picture
SeanMartin

"Hmm... lessee... went to the club, had a few too many, somehow brought home a big plastic bottle instead of that blond I was chatting up. Okay, definitely time for AA."

I wouldnt mind these so much except that the focus is on such a narrow range of "mistakes", and even then the messages, as we saw in the baby and marriage ones, are working a bit against themselves. It's not a terrible campaign, but a poorly thought one.

littlecake's picture
littlecake
54 pencils

This one reminds me of one of the ads that was part of the post-it campaign that came from the same agency. Tut tut shame on them - come up with new ideas!

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