Tinactin: Finger
Advertising Agency: DM9JaymeSyfu, Manila, Philippines
Chief Creative Officer: Merlee Jayme
Executive Creative Director: Eugene Demata
Creative Director / Copywriter: Louie Sotto
Art Director: Herbert Hernandez
Photographer: Paolo Gripo
Creative: Allan Montayre
Account Services: Caloy Sambrano, Josephine Neric
23 comments
good one !
Again, the only people praising this ad are the ghost admirers of the agency.
Boring.
good one
good on
nice, like the idea
Am i missing something here? its gross
Like the visual but I'm confused.
Is the ad saying using this product is like giving yourself a new finger? Or does the finger symbolise something that's about to essentially scratch away that itch.
All drug companies are evil scum by the way.
Wow, I guess its part of the job order to post boring ads on this site and praise it under an anonymous name as if its the next big thing. Weird. Don't over hype it mister guest (i'm a mister guest as well, but the one who keeps praising this is weird) you're embarrassing yourself. :)
Anyhoo, the ad is a little forced. Photoshopped bad. Art direction needs alot of work. DM9 is a good agency, but I noticed most of their ads are just copy cats of past award winners.
The idea isn´t bad, but the execution sucks, it looks gross and borring. People who praise their own work must be zombies.
I hate when you see the "GUEST" commenting how great the ad is and the first thing goes through my mind is: The "GUEST" commenter is on the creative team of the ad.
This ad sucks. "Avoiding the itch" and "Scratching" are very different things
The art direction is gross
not sold on this stuff
it doesn't say "avoiding", it says "relieves." Should truly look before you bash something.
Yawn.
I thought it was for worms until i read the thing, which sounds dumb..... but to many messages come in to my head and not just one!!!
i like it
Congratulations for a boring ad, CHF (Copycat Hall of Famer).
yabang nito... para namang magaling sha... kupal
This is blue-blooded creativity. Sure. it makes an impact. But on the sales front, sadly, this brilliant creative unnecessarily gives rise to a doubt as to whether the cream is a panacea or a temporary relief from the itch. "vasu writes".
anal itch? rotten
horrendous
why finger??? finger don't cure fungal problem, scratchin' only makes it worse!! don't you guys study the product at all?? shame on you....
All you people write such stupid things! Be objective.
Its not a Cannes, but the mesage is as simple as clear: itch relief, so it works fine.
I could "read" it even without paying attention to any of the text in the tube.
this is a disgusting topic and an even more disgusting ad.
totally agree with Crave. total fail