Agency Network: 
March 2008

Print advertisment created by DDB, Canada for Timmie, within the category: House, Garden.

Should I sniff her butt? Will she mind if I sniff her butt? What will it say about me if I sniff his butt? Maybe I’m gay? Should I question sniffing butts so much? Do other dogs sniff as many butts as I do? How many butts have I sniffed this week? I’m guessing it’s a lot if I’m questioning it so much. I love sniffing butts. I need to sniff one right now. There aren’t any around. I have to get a hold of myself. Who am I kidding? I need a butt and I need it now. Now. Good god. Am I living a life that’s guided by butt sniffing? I am. My parent’s warned me. I didn’t listen. Like a cheap tramp. A whore. I’m a butt-sniffing whore. What if I tried to cut down? Nothing heavy. Just a few sniffs a day. I can do that. I know I can. I’ve done it before. But do I really want to? I mean, that’s what we do. We sniff butts. No one looks down on me for it. There was that guy who gave me a look while I was in mid-sniff. Who is he to judge me for sniffing a butt? Maybe I’m just being paranoid. I get like that when I haven’t sniffed a butt. I’ll stop cold turkey. But not now. The fever’s too strong. A wiff will get me through the night. Just one, heartfelt inhale of the poodle across the street and I’ll be satisfied. I love how she resists at first and then sticks it out with reckless abandon. What a slut. Wait. Why is she a slut? I’m the one going in there. That coy little look she gives me when she walks down the street. Oh, I’m sniffing that butt. Count on it.

Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Riss
Copywriter: Matt Antonello
Illustrator: Rachel Riordan
Photographer: Frank Hoedl
Typography: Paul Riss, Rachel Riordan

Comments (9)

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Frits Harkema's picture
Frits Harkema
Activity Score 713

Great. It's a dog, but he talks like man. Where did you brilliant creatives come up with that notion? You could make whole feature films about it. Or books with stories.

krautland's picture
Activity Score 3216

I think the strategy is more one of "your dog gets just as depressed as you if it only gets to lie around"...

Chenpion's picture
Activity Score 9

Hey. It should be "whiff", not "wiff".

I must admit, I'm a bit surprised to see spelling mistakes in ads from a country where English is the official language.

Interesting idea and I like the typography used.

Anurag Sahu's picture
Anurag Sahu
Activity Score 102

Not bad...considering the fact that - it can be arduous to sell a brand that gives spa treatments to dags ...oww dogs that is !!! (lol reminds me of the dog in Snatch)

Oh well common dags can spell whiff as wiff ! rofl

Zeus's picture
Activity Score 906


Anurag Sahu's picture
Anurag Sahu
Activity Score 102

"some one" i see is having fun !!! Guys don't you think advertising is about having fun ! I mean usually the replies here are like "yes" "no" "interesting Idea"

LeeHarvey's picture
Activity Score 3045

A spa for dogs......

shoot's picture
Activity Score 36

copy is too long.

shoot's picture
Activity Score 36

but it's funny. really.