Timeout Dubai, Thieves: Bus stop

Stop uploading. Stop downloading. Stop copying. Stop lending. Stop borrowing. Stop promoting. Stop dealing. Stop recording. Stop sharing. Stop selling. Stop buying.
True fans don't steal.
Piracy. It stops when you do.

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Art Director / Illustrator / Typographer: Fadi Yaish
Copywriter: Avinash Sampath
Photographer: Sunil Raju

28 comments

sloppy4's picture
sloppy4
1496 pencils

but if they're thieves, shouldn't they all be involved in some sort of thievery?

more like a town of bored s and m rejects.

or perhaps they're saying we're all thieves. or maybe it's just a visual in search of an idea.

gibshellenberger's picture
gibshellenberger
157 pencils

ivan, are you in love with ed? hahahaha.

ivan's picture
ivan

It's only platonic. ;)

Ivan Raszl, admin of AotW

Jonny Lonestar's picture
Jonny Lonestar
284 pencils

piracy is anonymous. the thought is nice though.

carlos78's picture
carlos78
4 pencils

I like it.
It´s Different.

Rusio's picture
Rusio
326 pencils

Nice idea bad copy.
I think just one good line could make a difference.

addyhoch10's picture
addyhoch10
2592 pencils

totally agree with you

RITALIN's picture
RITALIN
91 pencils

I like it! And i also like the copy. It`s precise and has rithm.
Nice one.

Digital Integration Director of McCann Santiago
ritalinleon.wordpress.com

mikelite's picture
mikelite
1031 pencils

yeah, berate your audience. that's a great way to talk to people. Because it worked so well when my mom did it when I was a teenager. I'm gonna go download something right now.

andysceptic's picture
andysceptic
22 pencils

i agree. i actually thought the copy was taking the piss out of all the laws, rules, regulations and instructions we are being berated with these days. i was waiting for the copy to finish with something telling us to take 'time out' from all that shite.

Stigset's picture
Stigset
1456 pencils

This doesn't make me feel like a criminal, it makes me feel like I take part in some resistance group in a totalitarian regime were I'm not allowed to do anything. Actually I feel like a hero when I'm downloading, after having read that copy...

jennywhx's picture
jennywhx
1142 pencils

btw, bad copy. it sound like i am in the world of "full-with-nonsense-rules"

Minimum's picture
Minimum
1496 pencils

dont do this, dont do that, keep away from this, dont touch that...

This advertisement has an OK tought but the copy gives it a BIG parent feel. Its pointing the warning finger. When we look at ads, we dont want that finger shaken angrily at us.

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

Yokel's picture
Yokel
604 pencils

Stop buying?!

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Yeah I didn't get that either.

BUGGERS

Yokel's picture
Yokel
604 pencils

Perhaps in Dubai they have a different way of getting their music. Maybe if you want to dance or kick back and listen to something you have to rent a little mini band that fits in your mp3 player and perrforms for you there...

addyhoch10's picture
addyhoch10
2592 pencils

no music industry - no piracy.
it's as simple as that...

too bad about the nice picture.

Fallon's picture
Fallon
110 pencils

Always thought Saatchi & Saatchi
would be a good place to work.
Now I change my mind.

Moral of the story:
Never trust a company
that fired its founders.

popdistortion's picture
popdistortion
1594 pencils

At least not Saatchi Dubai. Thought the same thing.
This ad though is the first that gets halfway there.

Disco Munky's picture
Disco Munky
3900 pencils

Who are they to tell us not to download?

When we don't have to pay £20 to see some piece of crap in the cinema or pay £15 to listen to some pre pubescent boys sing about feelings then we'll stop downloading.......but if that never happens then we'll never stop downloading and then they'll have to put prices up to make their money and then we'll download more, and they'll hike prices then...then..oh my god! We're doomed.

I need more cow bell.

Doin' it for the points

chinaski's picture
chinaski
951 pencils

IMHO it shows the problem but it isn't convincing.

mrtalented's picture
mrtalented
2175 pencils

the idea is forced. the execution is even forced and irrelavant.

juliangray's picture
juliangray
987 pencils

The hole piracy = robbery, is outdated i even remember a VHS ad for this subject.

People WONT feel that are robbing when they are downloading, the same way that the music industry doesnt ffeel the same when charging a CD 30$ and giving the artist 2$.

Wanna stop piracy? Lower your prices you greedy sob's.

Disco Munky's picture
Disco Munky
3900 pencils

Damn straight!

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Doin' it for the points

PARUSA's picture
PARUSA
2 pencils

This ad could have been better as a reminder for people stealing taxi rides.. heheh

sharan's picture
sharan

Time Out is a magazine. I can understand people should read Time Out instead of stealing but somewhere there is no linkage with the subject matter. Its a very loutish ad all in all.

brainstormdxb's picture
brainstormdxb
9 pencils

and by the way the photography is not a waw, it should have been much better. if they are shooting such a dramatic thrilling stealing concept.

Guest's picture
Guest

Nice one. Though the underlying idea seems to be that "everyone's doing it". So screw the corps, they should adapt to us, not everyone to them.

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