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Smartphone, 3

Agency: 
Published/Aired: 
January 2012
Description: 

Having a Smartphone makes you smarter.
Win a Samsung Galaxy S2 per hour. Send TIGO to 2012

Advertising Agency: Biedermann McCann, Asunción, Paraguay
Executive Creative Director: Federico Perie Creative
Creative Directors: Oscar Vera, Ale Rebull
Copywriter: Oscar Vera
Art Director: Ale Rebull
Photographer: Wallace Studio

Comments (19)

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Highest Rated

mark3r's picture
mark3r
Activity Score 1949

So this is what gets stuck on the piece of paper when Advertizing wipes its ass.

Mike Z.'s picture
Mike Z.
Activity Score 16

Weird, way too much focus on the tongue.

I get it's the famous pic of Einstein where he stuck out his tongue. But that original Einstein pic has come to symbolize how smart people can still let it out, not take themselves too seriously, and have a laugh. In other words, it is kind of 'anti-smart' in its implication.

I can easily think of some different print executions for this tag line that would have been better, more to the point, and far less distracting and generally off-putting.

john ler's picture
john ler
Activity Score 667

"Simply visionary !"
- Neandertalus

john ler's picture
john ler
Activity Score 667

.

Billoughsby's picture
Billoughsby
Activity Score 5144

!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Billoughsby's picture
Billoughsby
Activity Score 5144

?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

andylefty's picture
andylefty
Activity Score 4535

Ahw hell no.

Shawali's picture
Shawali
Activity Score 8442

Why three time Albert Einstein?

There are other pretty smart personalities...;

Anyway, it's a super lame campaign.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

kleenex's picture
kleenex
Activity Score 43473

agreed....

F.Abboud's picture
F.Abboud
Activity Score 218

Somehow I feel the creative route of this campaign answers the brief but when it comes to executions it failed. What could worked is taking Einstein in different portraits rather than only the tongue one. As for the Girl-Einstein copy, it is so bad; they should have selected a more relevant character.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

You've got to start somewhere.
Just not as finished art on AoTW.

The Jobless Writer
Will Think for Salary

simonds08's picture
simonds08
Activity Score 598

I am not saying it would have made the campaign good, but it would have been better if they kept all the features of the models but added only the crazy hair, moustache and eyebrows. Their eyes look demented and their skin looks like silly putty.

Billoughsby's picture
Billoughsby
Activity Score 5144

Hmm... I thought Yahoo Serious had been dead for years now, long before AotW ran this obit.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

NicoCiego's picture
NicoCiego
Activity Score 1033

wow, a crapy headline and poor execution.

Hadrons's picture
Hadrons
Activity Score 6017

Enough said.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jackblack's picture
jackblack
Activity Score 2350

Obviously none of the creatives were using the Samsung smartphone when they came up with this idea.

tirthomitro's picture
tirthomitro
Activity Score 2758

fucking shit man!
total crap...

they showed me a picture & i laughed
dignity has never been photographed

fadirahhal's picture
fadirahhal
Activity Score 235

i dnt like

iambusy's picture
iambusy
Activity Score 2219

wow

busy.

mark3r's picture
mark3r
Activity Score 1949

So this is what gets stuck on the piece of paper when Advertizing wipes its ass.

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